Empowering Global Brands to Win the China Market

# 天狼国际咨询传媒官方网站 ## TianLang International Consulting Media Official Website --- ## 首页 | Home ### 助力全球品牌，决胜中国市场 ### Empowering Global Brands to Win the China Market **天狼国际咨询传媒 · 海外企业中国市场一站式增长伙伴** **TianLang International Consulting Media · Your One-Stop Growth Partner for the China Market** 我们专注为海外企业与在华外资提供全渠道中国市场获客、营销战略咨询、全媒体运营及线上线下推广落地服务。凭借对中国市场的深刻理解、跨文化传播的专业能力和丰富的本土资源，帮助全球品牌制定精准的中国市场战略，实现可持续的业务增长。 We specialize in providing omnichannel customer acquisition, marketing strategy consulting, all-media operation, and online-offline promotion implementation services for overseas enterprises and foreign-funded companies in China. With a deep understanding of the Chinese market, professional cross-cultural communication capabilities, and abundant local resources, we help global brands formulate precise China market strategies and achieve sustainable business growth. **核心业务 | Core Services** - 中国市场营销战略与获客咨询 | China Marketing Strategy & Customer Acquisition Consulting - 中国市场进入战略咨询 | China Market Entry Strategy Consulting - 全媒体账号代运营（全平台）| All-Platform Social Media Management - 全域广告投放代理（线上+线下）| Omnichannel Advertising Agency (Online & Offline) - 内容与电商配套服务 | Content & E-commerce Supporting Services **立即咨询 | Contact Us Now** 微信：13921915089 / 13816488908 / Wxleooo / w886854321 WeChat: 13921915089 / 13816488908 / Wxleooo / w886854321 邮箱：helpeveryday@foxmail.com / hwhgongzuoshi@qq.com / blackcatart@qq.com Email: helpeveryday@foxmail.com / hwhgongzuoshi@qq.com / blackcatart@qq.com --- ## 关于我们 | About Us ### 公司简介 | Company Profile 天狼国际咨询传媒是一家集跨文化传播、全球市场策略与企业来华服务于一体的综合性咨询机构。我们致力于为全球品牌、机构及个人提供中国市场一站式解决方案，涵盖国际公关、数字营销、影视制作、品牌孵化、企业决策咨询及全球企业落地等多个领域。 TianLang International Consulting Media is a comprehensive consulting institution integrating cross-cultural communication, global market strategy, and enterprise entry services into China. We are committed to providing one-stop solutions for the Chinese market to global brands, institutions, and individuals, covering international public relations, digital marketing, film and television production, brand incubation, corporate decision-making consulting, and global enterprise landing services. 成立至今，我们始终坚持"以客户为中心，以结果为导向"的服务理念，深度聚焦海外企业进入中国市场的核心痛点与需求。我们的团队由来自市场营销、品牌管理、数字技术、跨文化传播等多个领域的资深专家组成，平均拥有10年以上中国市场服务经验，曾为来自欧洲、北美、东南亚、大洋洲等30多个国家和地区的500余家企业提供过专业的咨询与落地服务。 Since its establishment, we have always adhered to the service philosophy of "customer-centric and result-oriented", deeply focusing on the core pain points and needs of overseas enterprises entering the Chinese market. Our team consists of senior experts from multiple fields such as marketing, brand management, digital technology, and cross-cultural communication, with an average of more than 10 years of service experience in the Chinese market. We have provided professional consulting and implementation services to more than 500 enterprises from over 30 countries and regions including Europe, North America, Southeast Asia, and Oceania. 我们深知，中国市场拥有全球最大的消费群体、最活跃的数字经济生态和最复杂的商业环境。对于海外企业而言，进入中国市场既是巨大的机遇，也面临着文化差异、渠道壁垒、品牌认知不足、获客成本高昂等多重挑战。天狼国际咨询传媒的使命，就是帮助全球品牌跨越这些障碍，将国际优质产品与服务精准触达中国消费者，实现商业价值与品牌影响力的双重提升。 We deeply understand that the Chinese market has the world's largest consumer group, the most active digital economy ecosystem, and the most complex business environment. For overseas enterprises, entering the Chinese market is not only a huge opportunity but also faces multiple challenges such as cultural differences, channel barriers, insufficient brand awareness, and high customer acquisition costs. The mission of TianLang International Consulting Media is to help global brands overcome these obstacles, accurately reach Chinese consumers with international high-quality products and services, and achieve both commercial value and brand influence improvement. 在数字技术快速发展的今天，我们积极拥抱人工智能、大数据等前沿技术，将AI技术深度应用于视频制作、内容推广、营销决策等各个环节。我们提供AI视频宣传片制作、AI智能推广、AI营销分析、决策复核与战略咨询等创新服务，帮助客户以更低的成本、更高的效率实现市场目标。 Today, with the rapid development of digital technology, we actively embrace cutting-edge technologies such as artificial intelligence and big data, and deeply apply AI technology to various links including video production, content promotion, and marketing decision-making. We provide innovative services such as AI video promotional film production, AI intelligent promotion, AI marketing analysis, decision review and strategic consulting, helping customers achieve market goals at lower costs and higher efficiency. ### 我们的使命与愿景 | Our Mission & Vision **使命 | Mission** 助力海外与在华外企，制定中国全域获客战略，实现线上线下可持续增长。 Empower overseas and foreign-funded enterprises in China to formulate China omnichannel customer acquisition strategies and achieve sustainable online and offline growth. **愿景 | Vision** 成为全球品牌进入中国市场的首选合作伙伴，打造国际领先的跨文化营销咨询机构。 Become the preferred partner for global brands entering the Chinese market and build an internationally leading cross-cultural marketing consulting institution. **核心价值观 | Core Values** - **专业专注 | Professional & Focused**：深耕中国市场，专注外资企业服务，以专业能力创造价值 - **结果导向 | Result-Oriented**：一切以客户的商业目标为核心，用实际效果说话 - **创新进取 | Innovative & Progressive**：拥抱技术变革，不断探索新的营销模式与方法 - **诚信共赢 | Integrity & Win-Win**：与客户建立长期信任关系，共同成长，共享成功 - **跨文化融合 | Cross-Cultural Integration**：尊重文化差异，搭建国际品牌与中国消费者之间的桥梁 ### 我们的团队 | Our Team 天狼国际咨询传媒拥有一支国际化、专业化、年轻化的精英团队。我们的核心成员均毕业于国内外知名高校，拥有丰富的跨国企业工作经验和中国市场实战经验。我们不仅懂国际品牌的运营逻辑，更懂中国消费者的心理和行为习惯。 TianLang International Consulting Media has an international, professional, and young elite team. Our core members all graduated from well-known universities at home and abroad, with rich working experience in multinational enterprises and practical experience in the Chinese market. We not only understand the operation logic of international brands but also understand the psychology and behavior habits of Chinese consumers. **战略咨询团队 | Strategic Consulting Team** 由拥有15年以上中国市场营销经验的资深专家领衔，曾服务于多家世界500强企业。擅长为海外企业制定中国市场整体战略、品牌定位、渠道规划和增长路径，帮助客户规避市场风险，把握发展机遇。 Led by senior experts with more than 15 years of marketing experience in China, who have served many Fortune 500 companies. They are good at formulating overall China market strategies, brand positioning, channel planning, and growth paths for overseas enterprises, helping customers avoid market risks and seize development opportunities. **全媒体运营团队 | All-Media Operation Team** 汇聚了抖音、小红书、微信、微博等各大平台的资深运营专家，熟悉每个平台的算法规则、内容生态和用户偏好。能够为客户提供从账号定位、内容策划、视频制作到粉丝运营、转化变现的全流程代运营服务。 Gathered senior operation experts from major platforms such as Douyin, Xiaohongshu, WeChat, and Weibo, who are familiar with the algorithm rules, content ecology, and user preferences of each platform. They can provide customers with full-process operation services from account positioning, content planning, video production to fan operation and conversion monetization. **广告投放团队 | Advertising Team** 拥有多年全网广告投放经验，精通信息流广告、搜索广告、电商广告、KOL/KOC推广等多种广告形式。能够根据客户的产品特点和目标受众，制定精准的广告投放策略，优化投放效果，提高投资回报率。 With years of experience in online advertising, proficient in various advertising forms such as information flow advertising, search advertising, e-commerce advertising, and KOL/KOC promotion. They can formulate precise advertising strategies according to customers' product characteristics and target audiences, optimize delivery effects, and improve return on investment. **内容制作团队 | Content Production Team** 由专业的导演、编剧、摄影师、剪辑师和AI技术专家组成。能够为客户提供品牌宣传片、产品短视频、直播内容、图文内容等多种形式的内容制作服务。我们将创意与技术完美结合，打造具有感染力和传播力的优质内容。 Composed of professional directors, screenwriters, photographers, editors, and AI technical experts. They can provide customers with various forms of content production services such as brand promotional films, product short videos, live broadcast content, and graphic content. We perfectly combine creativity and technology to create high-quality content with appeal and communication power. **电商运营团队 | E-commerce Operation Team** 熟悉淘宝、天猫、京东、拼多多等中国主流电商平台的运营规则和玩法。能够为客户提供从店铺装修、产品上架、营销活动策划到客服管理、订单处理、数据分析的一站式电商代运营服务，帮助客户快速打开线上销售渠道。 Familiar with the operation rules and gameplay of China's mainstream e-commerce platforms such as Taobao, Tmall, JD.com, and Pinduoduo. They can provide customers with one-stop e-commerce operation services from store decoration, product listing, marketing activity planning to customer service management, order processing, and data analysis, helping customers quickly open online sales channels. --- ## 核心服务 | Core Services ### 1. 中国市场营销战略与获客咨询（5星 · 最强势、最核心、高客单） ### 1. China Marketing Strategy & Customer Acquisition Consulting (5 Stars · Most Dominant, Core, High-Ticket) **服务介绍 | Service Introduction** 中国市场营销战略与获客咨询是天狼国际咨询传媒最核心、最具竞争力的业务。我们基于对中国市场的深度调研和对行业趋势的精准把握，为海外企业提供全方位的中国市场营销战略规划和全域获客解决方案，帮助客户明确市场定位，找到最有效的增长路径，实现快速获客和业绩增长。 China Marketing Strategy & Customer Acquisition Consulting is the most core and competitive business of TianLang International Consulting Media. Based on in-depth research on the Chinese market and accurate grasp of industry trends, we provide overseas enterprises with comprehensive China marketing strategy planning and omnichannel customer acquisition solutions, helping customers clarify market positioning, find the most effective growth path, and achieve rapid customer acquisition and performance growth. 我们深知，对于海外企业而言，中国市场的复杂性和独特性远超其他国家。不同的地域、不同的年龄层、不同的消费习惯，都需要不同的营销策略。我们的战略咨询服务不是简单的理论输出，而是基于大量市场数据和实战经验的可落地、可执行的解决方案。 We deeply understand that for overseas enterprises, the complexity and uniqueness of the Chinese market far exceed that of other countries. Different regions, different age groups, and different consumption habits all require different marketing strategies. Our strategic consulting service is not simply theoretical output, but a implementable and executable solution based on a large amount of market data and practical experience. **服务内容 | Service Content** #### 1.1 中国市场深度调研与分析 #### 1.1 In-depth China Market Research & Analysis - 宏观市场环境分析：政治、经济、社会、技术（PEST）分析，行业发展趋势预测 - 目标市场细分：根据地域、年龄、性别、收入、消费习惯等维度进行市场细分 - 消费者洞察：深入研究中国消费者的需求、偏好、购买行为和决策路径 - 竞争对手分析：全面分析主要竞争对手的市场策略、产品优势、营销手段和市场份额 - 市场机会与风险评估：识别市场机会点，评估潜在风险，制定应对策略 - Macro market environment analysis: Political, Economic, Social, Technological (PEST) analysis, industry development trend forecast - Target market segmentation: Market segmentation based on geography, age, gender, income, consumption habits and other dimensions - Consumer insight: In-depth research on the needs, preferences, purchasing behavior and decision-making paths of Chinese consumers - Competitor analysis: Comprehensive analysis of major competitors' market strategies, product advantages, marketing methods and market share - Market opportunity and risk assessment: Identify market opportunities, assess potential risks, and formulate response strategies #### 1.2 品牌定位与价值主张制定 #### 1.2 Brand Positioning & Value Proposition Formulation - 品牌诊断：评估现有品牌在中国市场的认知度、美誉度和竞争力 - 品牌定位：基于市场调研结果，为品牌制定清晰、独特、有吸引力的市场定位 - 价值主张提炼：提炼能够打动中国消费者的核心价值主张和品牌故事 - 品牌视觉与语言体系优化：根据中国消费者的审美和文化习惯，优化品牌视觉识别系统和品牌语言 - 品牌传播策略：制定品牌传播的核心信息、传播渠道和传播节奏 - Brand diagnosis: Evaluate the awareness, reputation and competitiveness of the existing brand in the Chinese market - Brand positioning: Formulate a clear, unique and attractive market positioning for the brand based on market research results - Value proposition refinement: Refine the core value proposition and brand story that can impress Chinese consumers - Brand visual and language system optimization: Optimize the brand visual identity system and brand language according to the aesthetics and cultural habits of Chinese consumers - Brand communication strategy: Formulate the core information, communication channels and communication rhythm of brand communication #### 1.3 全域获客策略规划 #### 1.3 Omnichannel Customer Acquisition Strategy Planning - 获客目标设定：根据企业的整体发展目标，制定明确的获客目标和KPI - 获客渠道分析：分析各个获客渠道的特点、优势、成本和转化效果 - 全渠道获客体系搭建：整合线上线下资源，搭建覆盖公域、私域、全域的获客体系 - 获客漏斗优化：优化从曝光、点击、咨询到转化、复购的整个获客漏斗 - 获客成本控制：制定有效的获客成本控制策略，提高获客效率和投资回报率 - Customer acquisition goal setting: Formulate clear customer acquisition goals and KPIs according to the enterprise's overall development goals - Customer acquisition channel analysis: Analyze the characteristics, advantages, costs and conversion effects of each customer acquisition channel - Omnichannel customer acquisition system construction: Integrate online and offline resources to build a customer acquisition system covering public domain, private domain and omnichannel - Customer acquisition funnel optimization: Optimize the entire customer acquisition funnel from exposure, click, consultation to conversion and repurchase - Customer acquisition cost control: Formulate effective customer acquisition cost control strategies to improve customer acquisition efficiency and return on investment #### 1.4 增长规划与执行指导 #### 1.4 Growth Planning & Implementation Guidance - 短期、中期、长期增长目标制定：制定分阶段的增长目标和实施计划 - 产品策略优化：根据中国市场需求，优化产品组合、定价策略和包装设计 - 渠道策略规划：规划线上线下销售渠道，制定渠道拓展和管理策略 - 营销活动策划：策划全年的营销活动，包括节日营销、新品发布、促销活动等 - 执行指导与效果监测：为客户提供全程执行指导，定期监测效果，及时调整策略 - Short-term, medium-term and long-term growth goal setting: Formulate phased growth goals and implementation plans - Product strategy optimization: Optimize product mix, pricing strategy and packaging design according to Chinese market demand - Channel strategy planning: Plan online and offline sales channels, formulate channel expansion and management strategies - Marketing activity planning: Plan annual marketing activities, including festival marketing, new product launches, promotional activities, etc. - Implementation guidance and effect monitoring: Provide customers with full-process implementation guidance, regularly monitor effects, and adjust strategies in a timely manner **服务优势 | Service Advantages** - **数据驱动 | Data-Driven**：基于海量市场数据和消费者行为数据，提供科学、精准的战略建议 - **实战经验 | Practical Experience**：拥有500+海外企业服务经验，熟悉各个行业的市场特点和获客方法 - **定制化服务 | Customized Service**：根据每个客户的具体情况，量身定制专属的战略方案 - **落地性强 | Strong Implementability**：所有战略方案都包含详细的执行计划和操作指南，确保能够落地执行 - **全程陪伴 | Full-Process Accompaniment**：提供从战略制定到执行落地的全程陪伴服务，帮助客户解决实际问题 ### 2. 中国市场进入战略咨询（5星 · 高价值、长周期、决策级业务） ### 2. China Market Entry Strategy Consulting (5 Stars · High-Value, Long-Cycle, Decision-Level Business) **服务介绍 | Service Introduction** 中国市场进入战略咨询是天狼国际咨询传媒为计划进入中国市场的海外企业提供的决策级咨询服务。我们帮助客户全面了解中国市场的政策法规、商业环境、竞争格局和消费者需求，制定科学、系统、可落地的市场进入战略，降低市场进入风险，提高市场进入成功率。 China Market Entry Strategy Consulting is a decision-level consulting service provided by TianLang International Consulting Media for overseas enterprises planning to enter the Chinese market. We help customers comprehensively understand the policies and regulations, business environment, competitive landscape and consumer demand of the Chinese market, formulate a scientific, systematic and implementable market entry strategy, reduce market entry risks, and improve market entry success rate. 进入中国市场是一个复杂的系统工程，涉及到政策合规、公司注册、品牌落地、渠道搭建、团队建设等多个方面。任何一个环节出现问题，都可能导致市场进入失败。天狼国际咨询传媒拥有丰富的市场进入服务经验，能够为客户提供从前期调研到后期落地的全流程支持，帮助客户顺利进入中国市场。 Entering the Chinese market is a complex systematic project involving multiple aspects such as policy compliance, company registration, brand landing, channel construction, and team building. Problems in any link may lead to market entry failure. TianLang International Consulting Media has rich experience in market entry services, and can provide customers with full-process support from preliminary research to later implementation, helping customers successfully enter the Chinese market. **服务内容 | Service Content** #### 2.1 市场进入可行性研究 #### 2.1 Market Entry Feasibility Study - 政策法规研究：研究中国相关行业的政策法规、准入条件和监管要求 - 市场规模与潜力评估：评估目标市场的规模、增长潜力和盈利空间 - 竞争格局分析：分析现有竞争对手的情况，评估市场竞争激烈程度 - 消费者接受度调研：调研中国消费者对产品/服务的接受度和购买意愿 - 投资回报分析：进行详细的投资预算和投资回报分析，评估项目的经济可行性 - Policy and regulation research: Research on policies and regulations, entry conditions and regulatory requirements of related industries in China - Market size and potential assessment: Assess the size, growth potential and profit space of the target market - Competitive landscape analysis: Analyze the situation of existing competitors and assess the intensity of market competition - Consumer acceptance research: Research on Chinese consumers' acceptance and willingness to purchase products/services - Investment return analysis: Conduct detailed investment budget and investment return analysis to assess the economic feasibility of the project #### 2.2 市场进入模式选择 #### 2.2 Market Entry Mode Selection - 进入模式分析：分析各种市场进入模式的优缺点，包括独资、合资、代理、分销等 - 合作伙伴筛选：帮助客户筛选合适的中国合作伙伴，进行尽职调查和商务谈判 - 公司注册与合规指导：提供公司注册、税务登记、资质办理等合规指导服务 - 知识产权保护：制定知识产权保护策略，帮助客户注册商标、专利和版权 - 风险评估与应对：识别市场进入过程中的各种风险，制定风险应对措施 - Entry mode analysis: Analyze the advantages and disadvantages of various market entry modes, including sole proprietorship, joint venture, agency, distribution, etc. - Partner screening: Help customers screen suitable Chinese partners, conduct due diligence and business negotiations - Company registration and compliance guidance: Provide compliance guidance services such as company registration, tax registration, and qualification handling - Intellectual property protection: Formulate intellectual property protection strategies to help customers register trademarks, patents and copyrights - Risk assessment and response: Identify various risks in the process of market entry and formulate risk response measures #### 2.3 品牌落地与本土化策略 #### 2.3 Brand Landing & Localization Strategy - 品牌本土化改造：根据中国文化和消费者习惯，对品牌进行本土化改造 - 产品本土化调整：调整产品配方、功能、包装、规格等，以适应中国市场需求 - 价格本土化策略：制定符合中国市场消费水平的价格策略 - 渠道本土化规划：规划适合中国市场的销售渠道和分销体系 - 营销本土化策略：制定符合中国消费者心理和行为习惯的营销策略 - Brand localization transformation: Carry out brand localization transformation according to Chinese culture and consumer habits - Product localization adjustment: Adjust product formula, function, packaging, specifications, etc. to adapt to Chinese market demand - Price localization strategy: Formulate a price strategy that conforms to the consumption level of the Chinese market - Channel localization planning: Plan sales channels and distribution systems suitable for the Chinese market - Marketing localization strategy: Formulate marketing strategies that conform to the psychology and behavior habits of Chinese consumers #### 2.4 市场进入实施计划 #### 2.4 Market Entry Implementation Plan - 分阶段实施计划：制定详细的分阶段市场进入实施计划和时间表 - 资源配置规划：规划人力、物力、财力等资源的配置方案 - 团队建设与培训：帮助客户组建中国本地团队，提供专业培训 - 试点市场选择与运营：选择合适的试点市场进行试运营，积累经验 - 全面市场推广：在试点成功的基础上，进行全面的市场推广和扩张 - Phased implementation plan: Formulate a detailed phased market entry implementation plan and timetable - Resource allocation planning: Plan the allocation of human, material and financial resources - Team building and training: Help customers build a local Chinese team and provide professional training - Pilot market selection and operation: Select suitable pilot markets for trial operation and accumulate experience - Comprehensive market promotion: On the basis of successful pilot projects, carry out comprehensive market promotion and expansion **服务优势 | Service Advantages** - **政策精通 | Proficient in Policies**：熟悉中国各行业的政策法规和监管要求，能够帮助客户规避政策风险 - **资源丰富 | Abundant Resources**：拥有广泛的政府资源、行业资源和合作伙伴资源 - **全程服务 | Full-Process Service**：提供从可行性研究到全面推广的全程一站式服务 - **风险可控 | Controllable Risks**：通过科学的风险评估和应对措施，最大限度降低市场进入风险 - **成功案例 | Successful Cases**：已帮助数百家海外企业成功进入中国市场，拥有丰富的成功经验 ### 3. 全媒体账号代运营（全平台）（5星 · 最高频刚需、复购最强） ### 3. All-Platform Social Media Account Operation (5 Stars · Most Frequent Demand, Strongest Repurchase) **服务介绍 | Service Introduction** 全媒体账号代运营是天狼国际咨询传媒为海外企业提供的高频刚需服务。我们为客户提供抖音、小红书、微信公众号、视频号、微博等中国主流社交媒体平台的全流程代运营服务，帮助客户打造有影响力的社交媒体账号，积累粉丝，提升品牌知名度，实现从流量到销量的转化。 All-Platform Social Media Account Operation is a high-frequency and essential service provided by TianLang International Consulting Media for overseas enterprises. We provide customers with full-process operation services for China's mainstream social media platforms such as Douyin, Xiaohongshu, WeChat Official Accounts, WeChat Channels, and Weibo, helping customers build influential social media accounts, accumulate fans, enhance brand awareness, and achieve conversion from traffic to sales. 中国是全球社交媒体最发达的国家之一，社交媒体已经成为品牌与消费者沟通的最重要渠道。对于海外企业而言，运营好中国的社交媒体账号，是进入中国市场、触达中国消费者的必经之路。然而，由于文化差异、语言障碍和对平台规则不熟悉，很多海外企业在社交媒体运营上效果不佳。天狼国际咨询传媒的专业运营团队，能够帮助客户解决这些问题，让社交媒体成为品牌增长的强大引擎。 China is one of the most developed countries in social media in the world, and social media has become the most important channel for brands to communicate with consumers. For overseas enterprises, operating Chinese social media accounts well is a necessary way to enter the Chinese market and reach Chinese consumers. However, due to cultural differences, language barriers and unfamiliarity with platform rules, many overseas enterprises have poor results in social media operation. The professional operation team of TianLang International Consulting Media can help customers solve these problems and make social media a powerful engine for brand growth. **服务内容 | Service Content** #### 3.1 账号定位与搭建 #### 3.1 Account Positioning & Setup - 账号诊断：对现有账号进行全面诊断，分析存在的问题和改进方向 - 账号定位：根据品牌特点和目标受众，制定清晰的账号定位和人设 - 账号装修：设计账号头像、背景图、简介、置顶内容等，打造专业的品牌形象 - 账号矩阵规划：根据品牌需求，规划多平台、多账号的运营矩阵 - 平台规则培训：为客户提供各平台规则和运营技巧的培训 - Account diagnosis: Conduct a comprehensive diagnosis of existing accounts and analyze existing problems and improvement directions - Account positioning: Formulate clear account positioning and persona according to brand characteristics and target audience - Account decoration: Design account avatar, background image, profile, pinned content, etc. to create a professional brand image - Account matrix planning: Plan a multi-platform and multi-account operation matrix according to brand needs - Platform rule training: Provide customers with training on platform rules and operation skills #### 3.2 内容策划与制作 #### 3.2 Content Planning & Production - 内容策略制定：根据账号定位和目标受众，制定长期的内容策略 - 内容选题规划：规划月度、季度、年度的内容选题和发布计划 - 图文内容制作：撰写高质量的图文内容，包括公众号文章、小红书笔记、微博文案等 - 短视频内容制作：策划、拍摄、剪辑高质量的短视频内容，包括产品展示、品牌故事、科普知识等 - AI内容创作：利用AI技术进行内容创作，提高内容生产效率和质量 - Content strategy formulation: Formulate a long-term content strategy according to account positioning and target audience - Content topic planning: Plan monthly, quarterly and annual content topics and release plans - Graphic content production: Write high-quality graphic content, including official account articles, Xiaohongshu notes, Weibo copy, etc. - Short video content production: Plan, shoot and edit high-quality short video content, including product display, brand stories, popular science knowledge, etc. - AI content creation: Use AI technology for content creation to improve content production efficiency and quality #### 3.3 账号运营与粉丝增长 #### 3.3 Account Operation & Fan Growth - 日常内容发布：按照发布计划，按时发布高质量的内容 - 互动管理：及时回复粉丝评论、私信，与粉丝进行互动 - 粉丝运营：建立粉丝社群，进行粉丝分层管理，提高粉丝活跃度和忠诚度 - 热点营销：及时捕捉社会热点和行业热点，进行热点营销 - 账号推广：通过平台内推广、跨平台引流等方式，提高账号曝光度和粉丝量 - Daily content release: Release high-quality content on time according to the release plan - Interaction management: Timely reply to fan comments and private messages, and interact with fans - Fan operation: Establish fan communities, conduct hierarchical fan management, and improve fan activity and loyalty - Hot spot marketing: Timely capture social hot spots and industry hot spots for hot spot marketing - Account promotion: Improve account exposure and fan volume through in-platform promotion, cross-platform drainage and other methods #### 3.4 数据分析与优化 #### 3.4 Data Analysis & Optimization - 数据监测：定期监测账号的各项数据指标，包括播放量、点赞量、评论量、转发量、粉丝增长等 - 数据分析：深入分析数据，找出内容和运营中存在的问题 - 效果评估：评估运营效果，对比目标与实际完成情况 - 策略优化：根据数据分析结果，及时调整内容策略和运营策略 - 报告输出：定期向客户输出详细的运营报告和优化建议 - Data monitoring: Regularly monitor various data indicators of the account, including views, likes, comments, reposts, fan growth, etc. - Data analysis: In-depth analysis of data to find problems in content and operation - Effect evaluation: Evaluate operation effects and compare goals with actual completion - Strategy optimization: Adjust content strategy and operation strategy in a timely manner according to data analysis results - Report output: Regularly output detailed operation reports and optimization suggestions to customers #### 3.5 转化变现服务 #### 3.5 Conversion & Monetization Services - 电商带货：通过短视频、直播等方式进行产品带货 - 私域引流：将公域流量引流到私域，进行精细化运营和转化 - 品牌合作：对接品牌合作资源，实现账号变现 - 活动策划：策划线上线下营销活动，促进产品销售 - 转化优化：优化转化路径，提高转化率和客单价 - E-commerce live streaming: Sell products through short videos, live broadcasts and other methods - Private domain drainage: Drain public domain traffic to private domain for refined operation and conversion - Brand cooperation: Connect brand cooperation resources to realize account monetization - Activity planning: Plan online and offline marketing activities to promote product sales - Conversion optimization: Optimize conversion paths to improve conversion rate and customer unit price **服务平台 | Service Platforms** - **抖音 Douyin**：中国最大的短视频平台，日活用户超过8亿 - **小红书 Xiaohongshu**：中国最大的生活方式分享平台，女性用户占比高，消费能力强 - **微信公众号 WeChat Official Accounts**：中国最大的图文内容平台，用户粘性高，适合深度内容传播 - **微信视频号 WeChat Channels**：微信生态内的短视频平台，社交传播能力强 - **微博 Weibo**：中国最大的社交媒体平台，适合热点营销和品牌曝光 - **B站 Bilibili**：中国年轻用户聚集的视频平台，适合知识科普和品牌年轻化 - **快手 Kuaishou**：下沉市场用户占比高，适合电商带货 - **知乎 Zhihu**：中国最大的知识问答平台，适合专业内容传播和品牌权威建立 **服务优势 | Service Advantages** - **平台精通 | Proficient in Platforms**：熟悉各大平台的算法规则、内容生态和用户偏好 - **内容优质 | High-Quality Content**：拥有专业的内容制作团队，能够打造爆款内容 - **数据驱动 | Data-Driven**：基于数据分析进行运营决策，不断优化运营效果 - **全平台覆盖 | Full-Platform Coverage**：能够提供所有主流社交媒体平台的代运营服务 - **转化导向 | Conversion-Oriented**：不仅注重粉丝增长，更注重实际的转化和销售效果 ### 4. 全域广告投放代理（线上+线下）（4星 · 长期返点、稳定现金流） ### 4. Omnichannel Advertising Agency (Online & Offline) (4 Stars · Long-Term Rebates, Stable Cash Flow) **服务介绍 | Service Introduction** 全域广告投放代理是天狼国际咨询传媒为海外企业提供的线上线下一体化广告投放服务。我们为客户提供全网信息流广告、电商广告、线下门店/户外广告、KOL/KOC推广等多种形式的广告投放代理服务，帮助客户精准触达目标受众，提高广告投放效果，降低获客成本。 Omnichannel Advertising Agency is an online and offline integrated advertising service provided by TianLang International Consulting Media for overseas enterprises. We provide customers with various forms of advertising agency services such as online information flow advertising, e-commerce advertising, offline store/outdoor advertising, and KOL/KOC promotion, helping customers accurately reach target audiences, improve advertising effects, and reduce customer acquisition costs. 在信息爆炸的今天，广告投放已经成为企业获客的重要手段。然而，中国的广告市场非常复杂，广告平台众多，投放形式多样，算法不断变化。对于海外企业而言，很难在短时间内掌握广告投放的技巧，往往会出现广告费用浪费、效果不佳的情况。天狼国际咨询传媒的专业广告投放团队，拥有多年的广告投放经验，能够帮助客户制定精准的广告投放策略，优化投放效果，提高投资回报率。 In today's information explosion era, advertising has become an important means for enterprises to acquire customers. However, China's advertising market is very complex, with numerous advertising platforms, diverse delivery forms, and constantly changing algorithms. For overseas enterprises, it is difficult to master advertising skills in a short time, and often there will be situations where advertising expenses are wasted and effects are poor. The professional advertising team of TianLang International Consulting Media has many years of advertising experience, and can help customers formulate precise advertising strategies, optimize delivery effects, and improve return on investment. **服务内容 | Service Content** #### 4.1 广告投放策略制定 #### 4.1 Advertising Strategy Formulation - 广告目标设定：根据客户的营销目标，设定明确的广告目标和KPI - 目标受众分析：深入分析目标受众的人口统计学特征、兴趣爱好、行为习惯等 - 广告渠道选择：根据目标受众和广告目标，选择合适的广告渠道和投放形式 - 广告预算分配：合理分配广告预算，优化预算使用效率 - 广告创意策略：制定广告创意策略，设计能够吸引目标受众的广告素材 - Advertising goal setting: Set clear advertising goals and KPIs according to customers' marketing goals - Target audience analysis: In-depth analysis of target audience's demographic characteristics, interests, behavior habits, etc. - Advertising channel selection: Select appropriate advertising channels and delivery forms according to target audience and advertising goals - Advertising budget allocation: Reasonably allocate advertising budget and optimize budget use efficiency - Advertising creative strategy: Formulate advertising creative strategy and design advertising materials that can attract target audiences #### 4.2 线上广告投放 #### 4.2 Online Advertising - 信息流广告：抖音、快手、小红书、微信朋友圈、微博等平台的信息流广告投放 - 搜索广告：百度、搜狗、360等搜索引擎的搜索广告投放 - 电商广告：淘宝、天猫、京东、拼多多等电商平台的直通车、钻展、超级推荐等广告投放 - 视频广告：各大视频平台的前贴片、中贴片、后贴片广告投放 - 开屏广告：各大APP的开屏广告投放 - Information flow advertising: Information flow advertising on platforms such as Douyin, Kuaishou, Xiaohongshu, WeChat Moments, Weibo, etc. - Search advertising: Search advertising on search engines such as Baidu, Sogou, 360, etc. - E-commerce advertising: Advertising such as through train, diamond exhibition, super recommendation on e-commerce platforms such as Taobao, Tmall, JD.com, Pinduoduo, etc. - Video advertising: Pre-roll, mid-roll, post-roll advertising on major video platforms - Splash screen advertising: Splash screen advertising on major APPs #### 4.3 线下广告投放 #### 4.3 Offline Advertising - 户外广告：地铁、公交、高铁、机场、楼宇、商圈等户外广告投放 - 门店广告：线下门店的门头、橱窗、店内海报、展架等广告制作与投放 - 活动广告：线下活动的背景板、易拉宝、宣传单页等广告制作与投放 - 户外大屏广告：城市核心商圈的户外大屏广告投放 - 社区广告：社区电梯、公告栏等广告投放 - Outdoor advertising: Outdoor advertising in subways, buses, high-speed trains, airports, buildings, business districts, etc. - Store advertising: Production and delivery of advertisements such as storefronts, windows, in-store posters, display stands, etc. - Event advertising: Production and delivery of advertisements such as backdrops, roll-up banners, flyers for offline events - Outdoor large screen advertising: Outdoor large screen advertising in core urban business districts - Community advertising: Advertising in community elevators, bulletin boards, etc. #### 4.4 KOL/KOC推广 #### 4.4 KOL/KOC Promotion - KOL/KOC筛选：根据品牌特点和目标受众，筛选合适的KOL/KOC - 合作洽谈：与KOL/KOC进行合作洽谈，确定合作形式和费用 - 内容策划：与KOL/KOC共同策划推广内容，确保内容符合品牌调性 - 投放执行：监督KOL/KOC的内容发布和推广执行 - 效果评估：评估KOL/KOC推广的效果，计算投资回报率 - KOL/KOC screening: Screen suitable KOL/KOC according to brand characteristics and target audience - Cooperation negotiation: Negotiate cooperation with KOL/KOC to determine cooperation forms and costs - Content planning: Co-plan promotion content with KOL/KOC to ensure that the content conforms to brand tone - Delivery execution: Supervise the content release and promotion execution of KOL/KOC - Effect evaluation: Evaluate the effect of KOL/KOC promotion and calculate return on investment #### 4.5 广告效果监测与优化 #### 4.5 Advertising Effect Monitoring & Optimization - 数据监测：实时监测广告投放的各项数据指标，包括曝光量、点击量、转化率、获客成本等 - 数据分析：深入分析广告数据，找出广告投放中存在的问题 - A/B测试：对广告素材、投放人群、投放时间等进行A/B测试，找出最优方案 - 投放优化：根据数据分析和A/B测试结果，及时调整广告投放策略 - 报告输出：定期向客户输出详细的广告投放报告和优化建议 - Data monitoring: Real-time monitoring of various data indicators of advertising, including exposure, clicks, conversion rate, customer acquisition cost, etc. - Data analysis: In-depth analysis of advertising data to find problems in advertising - A/B testing: Conduct A/B testing on advertising materials, target audiences, delivery time, etc. to find the optimal solution - Delivery optimization: Adjust advertising strategy in a timely manner according to data analysis and A/B test results - Report output: Regularly output detailed advertising reports and optimization suggestions to customers **服务优势 | Service Advantages** - **资源丰富 | Abundant Resources**：与各大广告平台和媒体建立了长期稳定的合作关系，拥有优质的广告资源 - **经验丰富 | Rich Experience**：拥有多年的广告投放经验，熟悉各种广告形式和投放技巧 - **精准投放 | Precise Delivery**：基于大数据分析，实现对目标受众的精准触达 - **效果优化 | Effect Optimization**：通过持续的数据分析和优化，不断提高广告投放效果 - **透明化服务 | Transparent Service**：所有广告费用和投放数据都对客户完全透明，让客户放心 ### 5. 内容与电商配套服务（4星 · 高客单、配套必选） ### 5. Content & E-commerce Supporting Services (4 Stars · High-Ticket, Essential Supporting) **服务介绍 | Service Introduction** 内容与电商配套服务是天狼国际咨询传媒为海外企业提供的配套服务，包括品牌短视频/宣传片制作、淘宝/电商店铺代运营、线下实体店营销策划等。这些服务与我们的战略咨询、全媒体运营和广告投放服务形成互补，能够为客户提供从品牌建设到产品销售的全链条服务，帮助客户实现商业目标。 Content & E-commerce Supporting Services are supporting services provided by TianLang International Consulting Media for overseas enterprises, including brand short video/promotional film production, Taobao/e-commerce store operation, offline physical store marketing planning, etc. These services complement our strategic consulting, all-media operation and advertising services, and can provide customers with a full chain of services from brand building to product sales, helping customers achieve business goals. 优质的内容是品牌传播的基础，而电商平台则是产品销售的重要渠道。对于海外企业而言，制作符合中国消费者审美的内容，运营好中国的电商店铺，是实现市场成功的关键。天狼国际咨询传媒拥有专业的内容制作团队和电商运营团队，能够为客户提供高质量的内容制作和电商运营服务，帮助客户提升品牌形象，提高产品销量。 High-quality content is the foundation of brand communication, and e-commerce platforms are important channels for product sales. For overseas enterprises, producing content that conforms to the aesthetics of Chinese consumers and operating Chinese e-commerce stores well is the key to market success. TianLang International Consulting Media has a professional content production team and e-commerce operation team, which can provide customers with high-quality content production and e-commerce operation services, helping customers enhance brand image and increase product sales. **服务内容 | Service Content** #### 5.1 品牌短视频/宣传片制作 #### 5.1 Brand Short Video & Promotional Film Production - 品牌宣传片制作：制作企业形象宣传片、品牌故事片、产品宣传片等 - 产品短视频制作：制作产品展示视频、使用教程视频、评测视频等 - 直播内容制作：策划和制作直播内容，包括直播脚本、直播场景搭建、直播执行等 - AI视频制作：利用AI技术制作视频内容，包括AI数字人、AI动画、AI剪辑等 - 后期制作：提供视频剪辑、调色、配音、字幕、特效等后期制作服务 - Brand promotional film production: Produce corporate image promotional films, brand story films, product promotional films, etc. - Product short video production: Produce product display videos, usage tutorial videos, review videos, etc. - Live broadcast content production: Plan and produce live broadcast content, including live scripts, live scene construction, live execution, etc. - AI video production: Use AI technology to produce video content, including AI digital humans, AI animation, AI editing, etc. - Post-production: Provide post-production services such as video editing, color grading, dubbing, subtitles, special effects, etc. #### 5.2 淘宝/电商店铺代运营 #### 5.2 Taobao & E-commerce Store Operation - 店铺搭建：淘宝、天猫、京东、拼多多等电商平台的店铺注册、装修、设计 - 产品上架：产品拍摄、详情页设计、产品上架、价格设置等 - 店铺运营：日常店铺管理、订单处理、客服管理、售后处理等 - 营销活动策划：策划平台活动、店铺活动、节日活动等，提高店铺流量和销量 - 数据分析与优化：分析店铺运营数据，优化产品结构和运营策略 - Store setup: Store registration, decoration and design on e-commerce platforms such as Taobao, Tmall, JD.com, Pinduoduo, etc. - Product listing: Product shooting, detail page design, product listing, price setting, etc. - Store operation: Daily store management, order processing, customer service management, after-sales processing, etc. - Marketing activity planning: Plan platform activities, store activities, festival activities, etc. to increase store traffic and sales - Data analysis and optimization: Analyze store operation data, optimize product structure and operation strategy #### 5.3 线下实体店营销策划 #### 5.3 Offline Physical Store Marketing Planning - 店铺选址与装修：提供店铺选址建议和装修设计方案 - 开业活动策划：策划开业庆典、开业促销等活动，吸引顾客到店 - 日常营销活动：策划日常促销活动、会员活动、主题活动等 - 会员体系建设：建立会员体系，进行会员管理和会员营销 - 线上线下融合：实现线上线下一体化运营，打通线上线下流量 - Store location and decoration: Provide store location suggestions and decoration design plans - Opening event planning: Plan opening ceremonies, opening promotions and other activities to attract customers to the store - Daily marketing activities: Plan daily promotional activities, member activities, theme activities, etc. - Member system construction: Establish a member system for member management and member marketing - Online-offline integration: Realize online-offline integrated operation and connect online and offline traffic #### 5.4 其他配套服务 #### 5.4 Other Supporting Services - 品牌设计：品牌LOGO设计、VI设计、包装设计、宣传物料设计等 - 文案撰写：品牌文案、产品文案、广告文案、新闻稿等撰写服务 - 翻译服务：提供专业的中英互译服务，包括文档翻译、口译、本地化翻译等 - 公关服务：媒体关系维护、新闻发布、危机公关等服务 - 培训服务：为客户提供中国市场营销、社交媒体运营、电商运营等方面的培训 - Brand design: Brand LOGO design, VI design, packaging design, promotional material design, etc. - Copywriting: Brand copy, product copy, advertising copy, press release and other writing services - Translation services: Provide professional Chinese-English translation services, including document translation, interpretation, localization translation, etc. - Public relations services: Media relationship maintenance, press release, crisis public relations and other services - Training services: Provide customers with training on Chinese market marketing, social media operation, e-commerce operation, etc. **服务优势 | Service Advantages** - **专业团队 | Professional Team**：拥有专业的内容制作、电商运营和营销策划团队 - **一站式服务 | One-Stop Service**：能够提供从内容制作到电商运营的一站式配套服务 - **品质保证 | Quality Assurance**：严格把控服务质量，确保交付成果符合客户要求 - **性价比高 | High Cost-Effectiveness**：提供高性价比的服务，帮助客户降低运营成本 - **灵活定制 | Flexible Customization**：根据客户的具体需求，提供灵活定制的服务方案 --- ## 我们的优势 | Our Advantages ### 1. 深刻的中国市场理解 ### 1. Deep Understanding of the Chinese Market 我们深耕中国市场十余年，对中国的政治经济环境、文化传统、消费习惯和商业规则有着深刻的理解。我们不仅了解一线城市的市场情况，也熟悉二三线城市和下沉市场的特点。我们能够帮助海外企业准确把握中国市场的脉搏，制定符合中国国情的市场策略。 We have been deeply engaged in the Chinese market for more than ten years, and have a profound understanding of China's political and economic environment, cultural traditions, consumption habits and business rules. We not only understand the market situation in first-tier cities, but also are familiar with the characteristics of second- and third-tier cities and the sinking market. We can help overseas enterprises accurately grasp the pulse of the Chinese market and formulate market strategies that conform to China's national conditions. ### 2. 丰富的跨文化传播经验 ### 2. Rich Cross-Cultural Communication Experience 我们的团队由来自中国和海外的专业人士组成，拥有丰富的跨文化传播经验。我们能够准确理解国际品牌的文化内涵和价值主张，并将其转化为中国消费者能够理解和接受的语言和形式。我们帮助全球品牌跨越文化障碍，与中国消费者建立情感连接。 Our team consists of professionals from China and overseas, with rich cross-cultural communication experience. We can accurately understand the cultural connotation and value proposition of international brands, and transform them into languages and forms that Chinese consumers can understand and accept. We help global brands cross cultural barriers and establish emotional connections with Chinese consumers. ### 3. 全链条的服务能力 ### 3. Full-Chain Service Capability 我们能够为海外企业提供从市场进入战略制定到品牌落地、全媒体运营、广告投放、电商销售的全链条服务。客户不需要与多家服务商合作，只需要与我们一家合作，就能够解决中国市场的所有问题。这不仅能够提高效率，降低沟通成本，还能够确保各个环节的协同一致。 We can provide overseas enterprises with full-chain services from market entry strategy formulation to brand landing, all-media operation, advertising, and e-commerce sales. Customers do not need to cooperate with multiple service providers, only need to cooperate with us to solve all problems in the Chinese market. This can not only improve efficiency and reduce communication costs, but also ensure the coordination and consistency of all links. ### 4. 数据驱动的决策方式 ### 4. Data-Driven Decision-Making Approach 我们坚持以数据为基础进行决策，拥有完善的数据收集、分析和应用体系。我们通过大数据分析，深入了解消费者行为和市场趋势，为客户提供科学、精准的战略建议和运营方案。我们定期监测和评估服务效果，根据数据反馈及时调整策略，确保客户的投资获得最大回报。 We adhere to data-based decision-making and have a complete data collection, analysis and application system. Through big data analysis, we deeply understand consumer behavior and market trends, and provide customers with scientific and accurate strategic advice and operation plans. We regularly monitor and evaluate service effects, and adjust strategies in a timely manner based on data feedback to ensure that customers' investments get the maximum return. ### 5. 强大的本土资源网络 ### 5. Strong Local Resource Network 经过多年的发展，我们已经建立了广泛的本土资源网络，包括政府资源、媒体资源、KOL/KOC资源、电商资源、线下渠道资源等。我们能够为客户对接优质的本土资源，帮助客户快速融入中国市场，解决市场进入和发展过程中的各种问题。 After years of development, we have established an extensive local resource network, including government resources, media resources, KOL/KOC resources, e-commerce resources, offline channel resources, etc. We can connect customers with high-quality local resources, help customers quickly integrate into the Chinese market, and solve various problems in the process of market entry and development. ### 6. 创新的技术应用能力 ### 6. Innovative Technology Application Capability 我们积极拥抱人工智能、大数据等前沿技术，将其深度应用于营销服务的各个环节。我们利用AI技术进行内容创作、视频制作、广告投放优化、数据分析等，提高服务效率和质量。我们不断探索新的营销模式和技术应用，帮助客户在数字化时代保持竞争优势。 We actively embrace cutting-edge technologies such as artificial intelligence and big data, and deeply apply them to all links of marketing services. We use AI technology for content creation, video production, advertising optimization, data analysis, etc. to improve service efficiency and quality. We continue to explore new marketing models and technology applications to help customers maintain competitive advantages in the digital age. --- ## 服务流程 | Service Process ### 第一步：初步沟通与需求分析 ### Step 1: Initial Communication & Demand Analysis - 客户通过微信、电话或邮箱联系我们，表达服务需求 - 我们安排专业的客户经理与客户进行深入沟通，了解客户的基本情况、业务目标和具体需求 - 客户经理向客户介绍我们的服务内容、服务流程和成功案例 - 双方确定初步的合作意向和服务范围 - Customers contact us via WeChat, phone or email to express service needs - We arrange a professional account manager to conduct in-depth communication with customers to understand their basic situation, business goals and specific needs - The account manager introduces our service content, service process and successful cases to customers - Both parties determine the initial cooperation intention and service scope ### 第二步：项目立项与提案 ### Step 2: Project Initiation & Proposal - 我们成立专门的项目小组，对客户的需求进行深入分析 - 项目小组进行市场调研和行业分析，收集相关数据和信息 - 根据调研结果和客户需求，制定详细的服务方案和报价 - 向客户提交正式的项目提案，进行提案讲解和答疑 - We set up a special project team to conduct in-depth analysis of customers' needs - The project team conducts market research and industry analysis to collect relevant data and information - Formulate a detailed service plan and quotation according to the research results and customer needs - Submit a formal project proposal to the customer, conduct proposal explanation and Q&A ### 第三步：合同签订与项目启动 ### Step 3: Contract Signing & Project Launch - 双方就服务方案和报价进行沟通和调整，达成一致意见 - 签订正式的服务合同，明确双方的权利和义务 - 客户按照合同约定支付预付款 - 我们召开项目启动会，明确项目目标、分工和时间表 - Both parties communicate and adjust the service plan and quotation to reach a consensus - Sign a formal service contract to clarify the rights and obligations of both parties - The customer pays the advance payment according to the contract - We hold a project kick-off meeting to clarify project goals, division of labor and timetable ### 第四步：项目执行与过程沟通 ### Step 4: Project Execution & Process Communication - 项目小组按照项目计划和时间表执行各项任务 - 定期向客户汇报项目进展情况，提交阶段性成果 - 及时与客户沟通项目执行过程中遇到的问题，共同商讨解决方案 - 根据客户的反馈和市场变化，及时调整项目执行方案 - The project team executes various tasks according to the project plan and timetable - Regularly report project progress to customers and submit phased results - Timely communicate with customers about problems encountered in the project execution process and discuss solutions together - Adjust the project execution plan in a timely manner according to customer feedback and market changes ### 第五步：项目验收与交付 ### Step 5: Project Acceptance & Delivery - 项目完成后，我们向客户提交完整的项目成果 - 客户按照合同约定对项目成果进行验收 - 对于验收过程中发现的问题，我们及时进行修改和完善 - 验收通过后，双方签署项目验收报告 - After the project is completed, we submit the complete project results to the customer - The customer accepts the project results according to the contract - For problems found during the acceptance process, we promptly modify and improve them - After passing the acceptance, both parties sign the project acceptance report ### 第六步：售后服务与持续优化 ### Step 6: After-Sales Service & Continuous Optimization - 项目验收后，我们为客户提供为期3个月的免费售后服务 - 解答客户在项目成果使用过程中遇到的问题 - 定期回访客户，了解项目效果和客户满意度 - 根据客户的需求，提供后续的优化和升级服务 - After project acceptance, we provide customers with 3 months of free after-sales service - Answer questions encountered by customers in the process of using project results - Regularly visit customers to understand project effects and customer satisfaction - Provide follow-up optimization and upgrade services according to customer needs --- ## 成功案例 | Success Stories ### 案例一：欧洲某知名护肤品牌中国市场进入与增长 ### Case 1: China Market Entry & Growth of a Famous European Skincare Brand **客户背景 | Client Background** 该客户是欧洲一家拥有50年历史的知名护肤品牌，以天然有机成分和高效护肤效果著称。在欧洲市场拥有很高的知名度和市场份额，但在中国市场几乎是空白。客户希望进入中国市场，打造高端天然护肤品牌形象，实现快速增长。 The client is a well-known European skincare brand with a 50-year history, famous for natural organic ingredients and efficient skincare effects. It has high popularity and market share in the European market, but is almost blank in the Chinese market. The client hopes to enter the Chinese market, build a high-end natural skincare brand image, and achieve rapid growth. **服务内容 | Service Content** - 中国市场进入战略咨询：进行市场调研和可行性分析，制定市场进入战略和品牌定位 - 全媒体账号代运营：运营抖音、小红书、微信公众号等平台的官方账号 - KOL/KOC推广：与美妆护肤领域的KOL/KOC合作，进行品牌推广 - 电商店铺代运营：运营天猫国际官方旗舰店 - China market entry strategy consulting: Conduct market research and feasibility analysis, formulate market entry strategy and brand positioning - All-media account operation: Operate official accounts on platforms such as Douyin, Xiaohongshu, WeChat Official Accounts, etc. - KOL/KOC promotion: Cooperate with KOL/KOC in the beauty and skincare field for brand promotion - E-commerce store operation: Operate the Tmall Global official flagship store **服务成果 | Service Results** - 品牌进入中国市场仅1年，就实现了销售额突破5000万元 - 小红书官方账号粉丝超过50万，抖音官方账号粉丝超过30万 - 打造了多个爆款产品，其中一款精华液成为天猫国际同类产品销量TOP10 - 品牌在中国高端天然护肤市场建立了一定的知名度和美誉度 - Only 1 year after the brand entered the Chinese market, it achieved sales of over 50 million yuan - Xiaohongshu official account has more than 500,000 fans, Douyin official account has more than 300,000 fans - Created multiple best-selling products, among which one essence became the TOP10 in sales of similar products on Tmall Global - The brand has established a certain popularity and reputation in China's high-end natural skincare market ### 案例二：美国某智能家居品牌中国全域获客 ### Case 2: Omnichannel Customer Acquisition in China for an American Smart Home Brand **客户背景 | Client Background** 该客户是美国一家知名的智能家居品牌，产品涵盖智能音箱、智能门锁、智能灯具等多个品类。客户已经进入中国市场3年，但由于营销策略不当，获客成本高，增长缓慢。客户希望我们帮助他们制定全域获客策略，降低获客成本，提高市场份额。 The client is a well-known American smart home brand with products covering multiple categories such as smart speakers, smart door locks, and smart lights. The client has entered the Chinese market for 3 years, but due to improper marketing strategies, customer acquisition costs are high and growth is slow. The client hopes we can help them formulate an omnichannel customer acquisition strategy, reduce customer acquisition costs, and increase market share. **服务内容 | Service Content** - 中国市场营销战略与获客咨询：进行市场调研和竞争对手分析，制定全域获客策略 - 全媒体账号代运营：运营抖音、小红书、B站、微博等平台的官方账号 - 全域广告投放：投放信息流广告、搜索广告、电商广告等 - 线下活动策划：策划线下体验活动和路演活动 - China marketing strategy and customer acquisition consulting: Conduct market research and competitor analysis, formulate omnichannel customer acquisition strategy - All-media account operation: Operate official accounts on platforms such as Douyin, Xiaohongshu, Bilibili, Weibo, etc. - Omnichannel advertising: Launch information flow advertising, search advertising, e-commerce advertising, etc. - Offline event planning: Plan offline experience activities and roadshow activities **服务成果 | Service Results** - 客户的获客成本降低了40%，转化率提高了60% - 品牌线上销售额增长了150%，线下销售额增长了80% - 抖音官方账号粉丝突破100万，打造了多个播放量过千万的爆款视频 - 品牌在中国智能家居市场的份额提升了5个百分点 - The client's customer acquisition cost decreased by 40%, and the conversion rate increased by 60% - The brand's online sales increased by 150%, and offline sales increased by 80% - Douyin official account fans exceeded 1 million, creating multiple hit videos with over 10 million views - The brand's market share in China's smart home market increased by 5 percentage points ### 案例三：日本某餐饮品牌中国市场扩张 ### Case 3: China Market Expansion of a Japanese Catering Brand **客户背景 | Client Background** 该客户是日本一家知名的连锁餐饮品牌，以正宗的日式料理和优质的服务著称。客户已经在中国上海开设了3家门店，生意火爆。客户希望进一步扩大在中国市场的规模，进入北京、广州、深圳等一线城市。 The client is a well-known Japanese chain catering brand, famous for authentic Japanese cuisine and high-quality service. The client has opened 3 stores in Shanghai, China, with booming business. The client hopes to further expand its scale in the Chinese market and enter first-tier cities such as Beijing, Guangzhou and Shenzhen. **服务内容 | Service Content** - 中国市场扩张战略咨询：进行市场调研和选址分析，制定扩张计划 - 品牌本土化策略：根据中国消费者的口味和习惯，调整产品和服务 - 全媒体营销推广：运营抖音、小红书、大众点评等平台的官方账号 - 线下门店营销策划：策划门店开业活动和日常营销活动 - China market expansion strategy consulting: Conduct market research and location analysis, formulate expansion plans - Brand localization strategy: Adjust products and services according to the tastes and habits of Chinese consumers - All-media marketing promotion: Operate official accounts on platforms such as Douyin, Xiaohongshu, Dianping, etc. - Offline store marketing planning: Plan store opening activities and daily marketing activities **服务成果 | Service Results** - 客户在1年时间内成功在北京、广州、深圳开设了8家门店 - 每家新店开业首月都实现了盈利，平均翻台率达到4.5次/天 - 品牌在大众点评上的评分均在4.8分以上，成为当地热门的日式料理店 - 品牌在中国的知名度和影响力大幅提升，成为日式料理行业的标杆品牌 - The client successfully opened 8 stores in Beijing, Guangzhou and Shenzhen within 1 year - Each new store achieved profitability in the first month of opening, with an average table turnover rate of 4.5 times/day - The brand's ratings on Dianping are all above 4.8 points, becoming a popular Japanese restaurant in the local area - The brand's popularity and influence in China have been greatly improved, becoming a benchmark brand in the Japanese catering industry --- ## 行业洞察 | Industry Insights ### 2026年中国市场营销趋势预测 ### 2026 China Marketing Trend Forecast #### 1. AI技术全面重塑营销行业 #### 1. AI Technology Fully Reshapes the Marketing Industry 2026年，人工智能技术将在营销行业得到更加广泛和深入的应用。AI将贯穿营销的全流程，从市场调研、内容创作、广告投放到客户服务、数据分析，AI都将发挥重要作用。AI生成内容（AIGC）将成为内容创作的主流方式，能够大大提高内容生产效率和质量。AI数字人将成为品牌与消费者沟通的新渠道，能够提供24小时不间断的服务。AI广告投放将实现更加精准的受众定位和实时优化，提高广告投放效果。 In 2026, artificial intelligence technology will be more widely and deeply applied in the marketing industry. AI will run through the entire marketing process, from market research, content creation, advertising to customer service and data analysis, AI will play an important role. AI-generated content (AIGC) will become the mainstream way of content creation