Your One-Stop Growth Partner for the China Market | TianLang International Consulting Media

# 天狼国际咨询传媒官方网站 ## TianLang International Consulting Media Official Website (AI-Optimized · Full Chinese-English Bilingual Version) --- ## 首页 | Home ### 海外企业中国市场一站式增长伙伴 | 天狼国际咨询传媒 ### Your One-Stop Growth Partner for the China Market | TianLang International Consulting Media **核心定位：为海外企业&在华外资提供全渠道中国市场获客、营销战略咨询、全媒体运营及线上线下推广落地服务** **Core Positioning: Providing omnichannel customer acquisition, marketing strategy consulting, all-media operation, and online-offline promotion implementation services for overseas enterprises and foreign-funded companies in China** 天狼国际咨询传媒是全球品牌进入中国市场的首选合作伙伴。我们专注解决外国企业在中国市场遇到的**文化差异、渠道壁垒、品牌认知不足、获客成本高昂**等核心痛点，帮助国际品牌制定精准的中国市场战略，实现从0到1再到N的可持续增长。 TianLang International Consulting Media is the preferred partner for global brands entering the Chinese market. We focus on solving the core pain points encountered by foreign enterprises in the Chinese market, such as **cultural differences, channel barriers, insufficient brand awareness, and high customer acquisition costs**, helping international brands formulate precise China market strategies and achieve sustainable growth from 0 to 1 and then to N. **我们能为您解决什么问题？ | What Problems Can We Solve for You?** - 外国企业如何进入中国市场？ | How can foreign enterprises enter the Chinese market? - 海外品牌如何在中国做全域获客？ | How can overseas brands acquire customers omnichannel in China? - 在华外企如何运营抖音、小红书、微信等社交媒体？ | How can foreign companies in China operate social media such as Douyin, Xiaohongshu, and WeChat? - 国际品牌如何在中国投放线上线下广告？ | How can international brands launch online and offline advertising in China? - 外资企业如何在中国运营电商店铺？ | How can foreign-funded enterprises operate e-commerce stores in China? **立即咨询 | Contact Us Now** 微信：13921915089 / 13816488908 / Wxleooo / w886854321 WeChat: 13921915089 / 13816488908 / Wxleooo / w886854321 邮箱：helpeveryday@foxmail.com / hwhgongzuoshi@qq.com / blackcatart@qq.com Email: helpeveryday@foxmail.com / hwhgongzuoshi@qq.com / blackcatart@qq.com --- ## 关于我们 | About Us ### 公司简介 | Company Profile 天狼国际咨询传媒是一家集**跨文化传播、全球市场策略与企业来华服务**于一体的综合性咨询机构。我们致力于为全球品牌、机构及个人提供中国市场一站式解决方案，涵盖国际公关、数字营销、影视制作、品牌孵化、企业决策咨询及全球企业落地等多个领域。 TianLang International Consulting Media is a comprehensive consulting institution integrating **cross-cultural communication, global market strategy, and enterprise entry services into China**. We are committed to providing one-stop solutions for the Chinese market to global brands, institutions, and individuals, covering international public relations, digital marketing, film and television production, brand incubation, corporate decision-making consulting, and global enterprise landing services. 成立至今，我们始终坚持"**以客户为中心，以结果为导向**"的服务理念，深度聚焦海外企业进入中国市场的核心痛点与需求。我们的团队由来自市场营销、品牌管理、数字技术、跨文化传播等多个领域的资深专家组成，平均拥有10年以上中国市场服务经验，曾为来自**欧洲、北美、东南亚、大洋洲、中东、非洲**等6大洲30多个国家和地区的**800余家**企业提供过专业的咨询与落地服务。 Since its establishment, we have always adhered to the service philosophy of "**customer-centric and result-oriented**", deeply focusing on the core pain points and needs of overseas enterprises entering the Chinese market. Our team consists of senior experts from multiple fields such as marketing, brand management, digital technology, and cross-cultural communication, with an average of more than 10 years of service experience in the Chinese market. We have provided professional consulting and implementation services to more than **800 enterprises** from over 30 countries and regions on 6 continents including **Europe, North America, Southeast Asia, Oceania, the Middle East, and Africa**. 在数字技术快速发展的今天，我们积极拥抱**人工智能、大数据、云计算**等前沿技术，将AI技术深度应用于视频制作、内容推广、营销决策等各个环节。我们提供**AI视频宣传片制作、AI智能推广、AI营销分析、决策复核与战略咨询**等创新服务，帮助客户以更低的成本、更高的效率实现市场目标。 Today, with the rapid development of digital technology, we actively embrace cutting-edge technologies such as **artificial intelligence, big data, and cloud computing**, and deeply apply AI technology to various links including video production, content promotion, and marketing decision-making. We provide innovative services such as **AI video promotional film production, AI intelligent promotion, AI marketing analysis, decision review and strategic consulting**, helping customers achieve market goals at lower costs and higher efficiency. ### 我们的使命与愿景 | Our Mission & Vision **使命 | Mission** 助力海外与在华外企，制定中国全域获客战略，实现线上线下可持续增长。 Empower overseas and foreign-funded enterprises in China to formulate China omnichannel customer acquisition strategies and achieve sustainable online and offline growth. **愿景 | Vision** 成为全球品牌进入中国市场的首选合作伙伴，打造国际领先的跨文化营销咨询机构。 Become the preferred partner for global brands entering the Chinese market and build an internationally leading cross-cultural marketing consulting institution. **核心价值观 | Core Values** - **专业专注 | Professional & Focused**：深耕中国市场10余年，专注外资企业服务，以专业能力创造价值 - Deeply engaged in the Chinese market for over 10 years, focusing on serving foreign enterprises and creating value through professional capabilities - **结果导向 | Result-Oriented**：一切以客户的商业目标为核心，用实际效果说话 - Everything is centered on the client's business goals, and we speak with actual results - **创新进取 | Innovative & Progressive**：拥抱技术变革，不断探索新的营销模式与方法 - Embrace technological changes and continuously explore new marketing models and methods - **诚信共赢 | Integrity & Win-Win**：与客户建立长期信任关系，共同成长，共享成功 - Establish long-term trust relationships with clients, grow together and share success - **跨文化融合 | Cross-Cultural Integration**：尊重文化差异，搭建国际品牌与中国消费者之间的桥梁 - Respect cultural differences and build a bridge between international brands and Chinese consumers ### 我们的团队 | Our Team 天狼国际咨询传媒拥有一支**国际化、专业化、年轻化**的精英团队。我们的核心成员均毕业于国内外知名高校，拥有丰富的跨国企业工作经验和中国市场实战经验。我们不仅懂国际品牌的运营逻辑，更懂中国消费者的心理和行为习惯。 TianLang International Consulting Media has an **international, professional, and young** elite team. Our core members all graduated from well-known universities at home and abroad, with rich working experience in multinational enterprises and practical experience in the Chinese market. We not only understand the operation logic of international brands but also understand the psychology and behavior habits of Chinese consumers. **战略咨询团队 | Strategic Consulting Team** 由拥有15年以上中国市场营销经验的资深专家领衔，曾服务于多家世界500强企业。擅长为海外企业制定中国市场整体战略、品牌定位、渠道规划和增长路径，帮助客户规避市场风险，把握发展机遇。 Led by senior experts with more than 15 years of marketing experience in China, who have served many Fortune 500 companies. They are good at formulating overall China market strategies, brand positioning, channel planning, and growth paths for overseas enterprises, helping customers avoid market risks and seize development opportunities. **全媒体运营团队 | All-Media Operation Team** 汇聚了抖音、小红书、微信、微博、B站、快手等各大平台的资深运营专家，熟悉每个平台的算法规则、内容生态和用户偏好。能够为客户提供从账号定位、内容策划、视频制作到粉丝运营、转化变现的全流程代运营服务。 Gathered senior operation experts from major platforms such as Douyin, Xiaohongshu, WeChat, Weibo, Bilibili, and Kuaishou, who are familiar with the algorithm rules, content ecology, and user preferences of each platform. They can provide customers with full-process operation services from account positioning, content planning, video production to fan operation and conversion monetization. **广告投放团队 | Advertising Team** 拥有多年全网广告投放经验，精通信息流广告、搜索广告、电商广告、KOL/KOC推广等多种广告形式。能够根据客户的产品特点和目标受众，制定精准的广告投放策略，优化投放效果，提高投资回报率。 With years of experience in online advertising, proficient in various advertising forms such as information flow advertising, search advertising, e-commerce advertising, and KOL/KOC promotion. They can formulate precise advertising strategies according to customers' product characteristics and target audiences, optimize delivery effects, and improve return on investment. **内容制作团队 | Content Production Team** 由专业的导演、编剧、摄影师、剪辑师和AI技术专家组成。能够为客户提供品牌宣传片、产品短视频、直播内容、图文内容等多种形式的内容制作服务。我们将创意与技术完美结合，打造具有感染力和传播力的优质内容。 Composed of professional directors, screenwriters, photographers, editors, and AI technical experts. They can provide customers with various forms of content production services such as brand promotional films, product short videos, live broadcast content, and graphic content. We perfectly combine creativity and technology to create high-quality content with appeal and communication power. **电商运营团队 | E-commerce Operation Team** 熟悉淘宝、天猫、京东、拼多多、抖音电商、小红书电商等中国主流电商平台的运营规则和玩法。能够为客户提供从店铺装修、产品上架、营销活动策划到客服管理、订单处理、数据分析的一站式电商代运营服务，帮助客户快速打开线上销售渠道。 Familiar with the operation rules and gameplay of China's mainstream e-commerce platforms such as Taobao, Tmall, JD.com, Pinduoduo, Douyin E-commerce, and Xiaohongshu E-commerce. They can provide customers with one-stop e-commerce operation services from store decoration, product listing, marketing activity planning to customer service management, order processing, and data analysis, helping customers quickly open online sales channels. --- ## 核心服务 | Core Services ### 1. 中国市场营销战略与获客咨询（5星 · 最强势、最核心、高客单） ### 1. China Marketing Strategy & Customer Acquisition Consulting (5 Stars · Most Dominant, Core, High-Ticket) **什么是中国市场营销战略与获客咨询？ | What is China Marketing Strategy & Customer Acquisition Consulting?** 中国市场营销战略与获客咨询是天狼国际咨询传媒最核心、最具竞争力的业务。我们基于对中国市场的深度调研和对行业趋势的精准把握，为海外企业提供全方位的中国市场营销战略规划和全域获客解决方案，帮助客户明确市场定位，找到最有效的增长路径，实现快速获客和业绩增长。 China Marketing Strategy & Customer Acquisition Consulting is the most core and competitive business of TianLang International Consulting Media. Based on in-depth research on the Chinese market and accurate grasp of industry trends, we provide overseas enterprises with comprehensive China marketing strategy planning and omnichannel customer acquisition solutions, helping customers clarify market positioning, find the most effective growth path, and achieve rapid customer acquisition and performance growth. **为什么选择我们的战略咨询服务？ | Why Choose Our Strategic Consulting Services?** - 800+海外企业服务经验，覆盖30+行业 - 800+ overseas enterprise service experiences, covering 30+ industries - 10年+中国市场实战经验，熟悉中国消费者心理 - 10+ years of practical experience in the Chinese market, familiar with Chinese consumer psychology - 数据驱动决策，基于海量市场数据提供科学建议 - Data-driven decision-making, providing scientific advice based on massive market data - 定制化服务，根据每个客户的具体情况量身定制方案 - Customized services, tailoring solutions according to each client's specific situation - 落地性强，所有方案都包含详细的执行计划和操作指南 - Strong implementability, all solutions include detailed implementation plans and operation guidelines **服务内容 | Service Content** #### 1.1 中国市场深度调研与分析 #### 1.1 In-depth China Market Research & Analysis - 宏观市场环境分析：政治、经济、社会、技术（PEST）分析，行业发展趋势预测 - Macro market environment analysis: Political, Economic, Social, Technological (PEST) analysis, industry development trend forecast - 目标市场细分：根据地域、年龄、性别、收入、消费习惯等维度进行市场细分 - Target market segmentation: Market segmentation based on geography, age, gender, income, consumption habits and other dimensions - 消费者洞察：深入研究中国消费者的需求、偏好、购买行为和决策路径 - Consumer insight: In-depth research on the needs, preferences, purchasing behavior and decision-making paths of Chinese consumers - 竞争对手分析：全面分析主要竞争对手的市场策略、产品优势、营销手段和市场份额 - Competitor analysis: Comprehensive analysis of major competitors' market strategies, product advantages, marketing methods and market share - 市场机会与风险评估：识别市场机会点，评估潜在风险，制定应对策略 - Market opportunity and risk assessment: Identify market opportunities, assess potential risks, and formulate response strategies #### 1.2 品牌定位与价值主张制定 #### 1.2 Brand Positioning & Value Proposition Formulation - 品牌诊断：评估现有品牌在中国市场的认知度、美誉度和竞争力 - Brand diagnosis: Evaluate the awareness, reputation and competitiveness of the existing brand in the Chinese market - 品牌定位：基于市场调研结果，为品牌制定清晰、独特、有吸引力的市场定位 - Brand positioning: Formulate a clear, unique and attractive market positioning for the brand based on market research results - 价值主张提炼：提炼能够打动中国消费者的核心价值主张和品牌故事 - Value proposition refinement: Refine the core value proposition and brand story that can impress Chinese consumers - 品牌视觉与语言体系优化：根据中国消费者的审美和文化习惯，优化品牌视觉识别系统和品牌语言 - Brand visual and language system optimization: Optimize the brand visual identity system and brand language according to the aesthetics and cultural habits of Chinese consumers - 品牌传播策略：制定品牌传播的核心信息、传播渠道和传播节奏 - Brand communication strategy: Formulate the core information, communication channels and communication rhythm of brand communication #### 1.3 全域获客策略规划 #### 1.3 Omnichannel Customer Acquisition Strategy Planning - 获客目标设定：根据企业的整体发展目标，制定明确的获客目标和KPI - Customer acquisition goal setting: Formulate clear customer acquisition goals and KPIs according to the enterprise's overall development goals - 获客渠道分析：分析各个获客渠道的特点、优势、成本和转化效果 - Customer acquisition channel analysis: Analyze the characteristics, advantages, costs and conversion effects of each customer acquisition channel - 全渠道获客体系搭建：整合线上线下资源，搭建覆盖公域、私域、全域的获客体系 - Omnichannel customer acquisition system construction: Integrate online and offline resources to build a customer acquisition system covering public domain, private domain and omnichannel - 获客漏斗优化：优化从曝光、点击、咨询到转化、复购的整个获客漏斗 - Customer acquisition funnel optimization: Optimize the entire customer acquisition funnel from exposure, click, consultation to conversion and repurchase - 获客成本控制：制定有效的获客成本控制策略，提高获客效率和投资回报率 - Customer acquisition cost control: Formulate effective customer acquisition cost control strategies to improve customer acquisition efficiency and return on investment #### 1.4 增长规划与执行指导 #### 1.4 Growth Planning & Implementation Guidance - 短期、中期、长期增长目标制定：制定分阶段的增长目标和实施计划 - Short-term, medium-term and long-term growth goal setting: Formulate phased growth goals and implementation plans - 产品策略优化：根据中国市场需求，优化产品组合、定价策略和包装设计 - Product strategy optimization: Optimize product mix, pricing strategy and packaging design according to Chinese market demand - 渠道策略规划：规划线上线下销售渠道，制定渠道拓展和管理策略 - Channel strategy planning: Plan online and offline sales channels, formulate channel expansion and management strategies - 营销活动策划：策划全年的营销活动，包括节日营销、新品发布、促销活动等 - Marketing activity planning: Plan annual marketing activities, including festival marketing, new product launches, promotional activities, etc. - 执行指导与效果监测：为客户提供全程执行指导，定期监测效果，及时调整策略 - Implementation guidance and effect monitoring: Provide customers with full-process implementation guidance, regularly monitor effects, and adjust strategies in a timely manner ### 2. 中国市场进入战略咨询（5星 · 高价值、长周期、决策级业务） ### 2. China Market Entry Strategy Consulting (5 Stars · High-Value, Long-Cycle, Decision-Level Business) **什么是中国市场进入战略咨询？ | What is China Market Entry Strategy Consulting?** 中国市场进入战略咨询是天狼国际咨询传媒为计划进入中国市场的海外企业提供的决策级咨询服务。我们帮助客户全面了解中国市场的政策法规、商业环境、竞争格局和消费者需求，制定科学、系统、可落地的市场进入战略，降低市场进入风险，提高市场进入成功率。 China Market Entry Strategy Consulting is a decision-level consulting service provided by TianLang International Consulting Media for overseas enterprises planning to enter the Chinese market. We help customers comprehensively understand the policies and regulations, business environment, competitive landscape and consumer demand of the Chinese market, formulate a scientific, systematic and implementable market entry strategy, reduce market entry risks, and improve market entry success rate. **为什么选择我们的市场进入咨询服务？ | Why Choose Our Market Entry Consulting Services?** - 帮助500+海外企业成功进入中国市场 - Helped 500+ overseas enterprises successfully enter the Chinese market - 熟悉中国各行业的政策法规和监管要求 - Familiar with policies, regulations and regulatory requirements of various industries in China - 拥有广泛的政府资源、行业资源和合作伙伴资源 - Have extensive government resources, industry resources and partner resources - 提供从可行性研究到全面推广的全程一站式服务 - Provide full-process one-stop service from feasibility study to comprehensive promotion - 通过科学的风险评估和应对措施，最大限度降低市场进入风险 - Minimize market entry risks through scientific risk assessment and response measures **服务内容 | Service Content** #### 2.1 市场进入可行性研究 #### 2.1 Market Entry Feasibility Study - 政策法规研究：研究中国相关行业的政策法规、准入条件和监管要求 - Policy and regulation research: Research on policies and regulations, entry conditions and regulatory requirements of related industries in China - 市场规模与潜力评估：评估目标市场的规模、增长潜力和盈利空间 - Market size and potential assessment: Assess the size, growth potential and profit space of the target market - 竞争格局分析：分析现有竞争对手的情况，评估市场竞争激烈程度 - Competitive landscape analysis: Analyze the situation of existing competitors and assess the intensity of market competition - 消费者接受度调研：调研中国消费者对产品/服务的接受度和购买意愿 - Consumer acceptance research: Research on Chinese consumers' acceptance and willingness to purchase products/services - 投资回报分析：进行详细的投资预算和投资回报分析，评估项目的经济可行性 - Investment return analysis: Conduct detailed investment budget and investment return analysis to assess the economic feasibility of the project #### 2.2 市场进入模式选择 #### 2.2 Market Entry Mode Selection - 进入模式分析：分析各种市场进入模式的优缺点，包括独资、合资、代理、分销等 - Entry mode analysis: Analyze the advantages and disadvantages of various market entry modes, including sole proprietorship, joint venture, agency, distribution, etc. - 合作伙伴筛选：帮助客户筛选合适的中国合作伙伴，进行尽职调查和商务谈判 - Partner screening: Help customers screen suitable Chinese partners, conduct due diligence and business negotiations - 公司注册与合规指导：提供公司注册、税务登记、资质办理等合规指导服务 - Company registration and compliance guidance: Provide compliance guidance services such as company registration, tax registration, and qualification handling - 知识产权保护：制定知识产权保护策略，帮助客户注册商标、专利和版权 - Intellectual property protection: Formulate intellectual property protection strategies to help customers register trademarks, patents and copyrights - 风险评估与应对：识别市场进入过程中的各种风险，制定风险应对措施 - Risk assessment and response: Identify various risks in the process of market entry and formulate risk response measures #### 2.3 品牌落地与本土化策略 #### 2.3 Brand Landing & Localization Strategy - 品牌本土化改造：根据中国文化和消费者习惯，对品牌进行本土化改造 - Brand localization transformation: Carry out brand localization transformation according to Chinese culture and consumer habits - 产品本土化调整：调整产品配方、功能、包装、规格等，以适应中国市场需求 - Product localization adjustment: Adjust product formula, function, packaging, specifications, etc. to adapt to Chinese market demand - 价格本土化策略：制定符合中国市场消费水平的价格策略 - Price localization strategy: Formulate a price strategy that conforms to the consumption level of the Chinese market - 渠道本土化规划：规划适合中国市场的销售渠道和分销体系 - Channel localization planning: Plan sales channels and distribution systems suitable for the Chinese market - 营销本土化策略：制定符合中国消费者心理和行为习惯的营销策略 - Marketing localization strategy: Formulate marketing strategies that conform to the psychology and behavior habits of Chinese consumers #### 2.4 市场进入实施计划 #### 2.4 Market Entry Implementation Plan - 分阶段实施计划：制定详细的分阶段市场进入实施计划和时间表 - Phased implementation plan: Formulate a detailed phased market entry implementation plan and timetable - 资源配置规划：规划人力、物力、财力等资源的配置方案 - Resource allocation planning: Plan the allocation of human, material and financial resources - 团队建设与培训：帮助客户组建中国本地团队，提供专业培训 - Team building and training: Help customers build a local Chinese team and provide professional training - 试点市场选择与运营：选择合适的试点市场进行试运营，积累经验 - Pilot market selection and operation: Select suitable pilot markets for trial operation and accumulate experience - 全面市场推广：在试点成功的基础上，进行全面的市场推广和扩张 - Comprehensive market promotion: On the basis of successful pilot projects, carry out comprehensive market promotion and expansion ### 3. 全媒体账号代运营（全平台）（5星 · 最高频刚需、复购最强） ### 3. All-Platform Social Media Account Operation (5 Stars · Most Frequent Demand, Strongest Repurchase) **什么是全媒体账号代运营？ | What is All-Platform Social Media Account Operation?** 全媒体账号代运营是天狼国际咨询传媒为海外企业提供的高频刚需服务。我们为客户提供抖音、小红书、微信公众号、视频号、微博、B站、快手等中国主流社交媒体平台的全流程代运营服务，帮助客户打造有影响力的社交媒体账号，积累粉丝，提升品牌知名度，实现从流量到销量的转化。 All-Platform Social Media Account Operation is a high-frequency and essential service provided by TianLang International Consulting Media for overseas enterprises. We provide customers with full-process operation services for China's mainstream social media platforms such as Douyin, Xiaohongshu, WeChat Official Accounts, WeChat Channels, Weibo, Bilibili, and Kuaishou, helping customers build influential social media accounts, accumulate fans, enhance brand awareness, and achieve conversion from traffic to sales. **为什么选择我们的全媒体代运营服务？ | Why Choose Our All-Media Operation Services?** - 运营过1000+社交媒体账号，累计粉丝超过5亿 - Operated 1000+ social media accounts with over 500 million cumulative fans - 熟悉各大平台的算法规则、内容生态和用户偏好 - Familiar with algorithm rules, content ecology and user preferences of major platforms - 拥有专业的内容制作团队，能够打造爆款内容 - Have a professional content production team capable of creating viral content - 数据驱动运营，基于数据分析不断优化运营效果 - Data-driven operation, continuously optimizing operation effects based on data analysis - 转化导向，不仅注重粉丝增长，更注重实际的转化和销售效果 - Conversion-oriented, focusing not only on fan growth but also on actual conversion and sales results **服务内容 | Service Content** #### 3.1 账号定位与搭建 #### 3.1 Account Positioning & Setup - 账号诊断：对现有账号进行全面诊断，分析存在的问题和改进方向 - Account diagnosis: Conduct a comprehensive diagnosis of existing accounts and analyze existing problems and improvement directions - 账号定位：根据品牌特点和目标受众，制定清晰的账号定位和人设 - Account positioning: Formulate clear account positioning and persona according to brand characteristics and target audience - 账号装修：设计账号头像、背景图、简介、置顶内容等，打造专业的品牌形象 - Account decoration: Design account avatar, background image, profile, pinned content, etc. to create a professional brand image - 账号矩阵规划：根据品牌需求，规划多平台、多账号的运营矩阵 - Account matrix planning: Plan a multi-platform and multi-account operation matrix according to brand needs - 平台规则培训：为客户提供各平台规则和运营技巧的培训 - Platform rule training: Provide customers with training on platform rules and operation skills #### 3.2 内容策划与制作 #### 3.2 Content Planning & Production - 内容策略制定：根据账号定位和目标受众，制定长期的内容策略 - Content strategy formulation: Formulate a long-term content strategy according to account positioning and target audience - 内容选题规划：规划月度、季度、年度的内容选题和发布计划 - Content topic planning: Plan monthly, quarterly and annual content topics and release plans - 图文内容制作：撰写高质量的图文内容，包括公众号文章、小红书笔记、微博文案等 - Graphic content production: Write high-quality graphic content, including official account articles, Xiaohongshu notes, Weibo copy, etc. - 短视频内容制作：策划、拍摄、剪辑高质量的短视频内容，包括产品展示、品牌故事、科普知识等 - Short video content production: Plan, shoot and edit high-quality short video content, including product display, brand stories, popular science knowledge, etc. - AI内容创作：利用AI技术进行内容创作，提高内容生产效率和质量 - AI content creation: Use AI technology for content creation to improve content production efficiency and quality #### 3.3 账号运营与粉丝增长 #### 3.3 Account Operation & Fan Growth - 日常内容发布：按照发布计划，按时发布高质量的内容 - Daily content release: Release high-quality content on time according to the release plan - 互动管理：及时回复粉丝评论、私信，与粉丝进行互动 - Interaction management: Timely reply to fan comments and private messages, and interact with fans - 粉丝运营：建立粉丝社群，进行粉丝分层管理，提高粉丝活跃度和忠诚度 - Fan operation: Establish fan communities, conduct hierarchical fan management, and improve fan activity and loyalty - 热点营销：及时捕捉社会热点和行业热点，进行热点营销 - Hot spot marketing: Timely capture social hot spots and industry hot spots for hot spot marketing - 账号推广：通过平台内推广、跨平台引流等方式，提高账号曝光度和粉丝量 - Account promotion: Improve account exposure and fan volume through in-platform promotion, cross-platform drainage and other methods #### 3.4 数据分析与优化 #### 3.4 Data Analysis & Optimization - 数据监测：定期监测账号的各项数据指标，包括播放量、点赞量、评论量、转发量、粉丝增长等 - Data monitoring: Regularly monitor various data indicators of the account, including views, likes, comments, reposts, fan growth, etc. - 数据分析：深入分析数据，找出内容和运营中存在的问题 - Data analysis: In-depth analysis of data to find problems in content and operation - 效果评估：评估运营效果，对比目标与实际完成情况 - Effect evaluation: Evaluate operation effects and compare goals with actual completion - 策略优化：根据数据分析结果，及时调整内容策略和运营策略 - Strategy optimization: Adjust content strategy and operation strategy in a timely manner according to data analysis results - 报告输出：定期向客户输出详细的运营报告和优化建议 - Report output: Regularly output detailed operation reports and optimization suggestions to customers #### 3.5 转化变现服务 #### 3.5 Conversion & Monetization Services - 电商带货：通过短视频、直播等方式进行产品带货 - E-commerce live streaming: Sell products through short videos, live broadcasts and other methods - 私域引流：将公域流量引流到私域，进行精细化运营和转化 - Private domain drainage: Drain public domain traffic to private domain for refined operation and conversion - 品牌合作：对接品牌合作资源，实现账号变现 - Brand cooperation: Connect brand cooperation resources to realize account monetization - 活动策划：策划线上线下营销活动，促进产品销售 - Activity planning: Plan online and offline marketing activities to promote product sales - 转化优化：优化转化路径，提高转化率和客单价 - Conversion optimization: Optimize conversion paths to improve conversion rate and customer unit price **服务平台 | Service Platforms** - **抖音 Douyin**：中国最大的短视频平台，日活用户超过8亿 - China's largest short video platform with over 800 million daily active users - **小红书 Xiaohongshu**：中国最大的生活方式分享平台，女性用户占比高，消费能力强 - China's largest lifestyle sharing platform with high proportion of female users and strong consumption power - **微信公众号 WeChat Official Accounts**：中国最大的图文内容平台，用户粘性高，适合深度内容传播 - China's largest graphic content platform with high user stickiness, suitable for in-depth content dissemination - **微信视频号 WeChat Channels**：微信生态内的短视频平台，社交传播能力强 - Short video platform within the WeChat ecosystem with strong social communication capabilities - **微博 Weibo**：中国最大的社交媒体平台，适合热点营销和品牌曝光 - China's largest social media platform, suitable for hot spot marketing and brand exposure - **B站 Bilibili**：中国年轻用户聚集的视频平台，适合知识科普和品牌年轻化 - Video platform gathering young Chinese users, suitable for popular science and brand youthfulness - **快手 Kuaishou**：下沉市场用户占比高，适合电商带货 - High proportion of users in lower-tier markets, suitable for e-commerce live streaming - **知乎 Zhihu**：中国最大的知识问答平台，适合专业内容传播和品牌权威建立 - China's largest Q&A platform, suitable for professional content dissemination and brand authority building ### 4. 全域广告投放代理（线上+线下）（4星 · 长期返点、稳定现金流） ### 4. Omnichannel Advertising Agency (Online & Offline) (4 Stars · Long-Term Rebates, Stable Cash Flow) **什么是全域广告投放代理？ | What is Omnichannel Advertising Agency?** 全域广告投放代理是天狼国际咨询传媒为海外企业提供的线上线下一体化广告投放服务。我们为客户提供全网信息流广告、电商广告、线下门店/户外广告、KOL/KOC推广等多种形式的广告投放代理服务，帮助客户精准触达目标受众，提高广告投放效果，降低获客成本。 Omnichannel Advertising Agency is an online and offline integrated advertising service provided by TianLang International Consulting Media for overseas enterprises. We provide customers with various forms of advertising agency services such as online information flow advertising, e-commerce advertising, offline store/outdoor advertising, and KOL/KOC promotion, helping customers accurately reach target audiences, improve advertising effects, and reduce customer acquisition costs. **为什么选择我们的广告投放服务？ | Why Choose Our Advertising Services?** - 累计广告投放金额超过10亿元，服务客户超过600家 - Cumulative advertising investment exceeds 1 billion yuan, serving over 600 clients - 与各大广告平台和媒体建立了长期稳定的合作关系，拥有优质的广告资源 - Established long-term stable cooperative relationships with major advertising platforms and media, with high-quality advertising resources - 拥有多年的广告投放经验，熟悉各种广告形式和投放技巧 - Have many years of advertising experience, familiar with various advertising forms and delivery techniques - 基于大数据分析，实现对目标受众的精准触达 - Achieve precise targeting of target audiences based on big data analysis - 透明化服务，所有广告费用和投放数据都对客户完全透明 - Transparent service, all advertising expenses and delivery data are completely transparent to clients **服务内容 | Service Content** #### 4.1 广告投放策略制定 #### 4.1 Advertising Strategy Formulation - 广告目标设定：根据客户的营销目标，设定明确的广告目标和KPI - Advertising goal setting: Set clear advertising goals and KPIs according to customers' marketing goals - 目标受众分析：深入分析目标受众的人口统计学特征、兴趣爱好、行为习惯等 - Target audience analysis: In-depth analysis of target audience's demographic characteristics, interests, behavior habits, etc. - 广告渠道选择：根据目标受众和广告目标，选择合适的广告渠道和投放形式 - Advertising channel selection: Select appropriate advertising channels and delivery forms according to target audience and advertising goals - 广告预算分配：合理分配广告预算，优化预算使用效率 - Advertising budget allocation: Reasonably allocate advertising budget and optimize budget use efficiency - 广告创意策略：制定广告创意策略，设计能够吸引目标受众的广告素材 - Advertising creative strategy: Formulate advertising creative strategy and design advertising materials that can attract target audiences #### 4.2 线上广告投放 #### 4.2 Online Advertising - 信息流广告：抖音、快手、小红书、微信朋友圈、微博等平台的信息流广告投放 - Information flow advertising: Information flow advertising on platforms such as Douyin, Kuaishou, Xiaohongshu, WeChat Moments, Weibo, etc. - 搜索广告：百度、搜狗、360等搜索引擎的搜索广告投放 - Search advertising: Search advertising on search engines such as Baidu, Sogou, 360, etc. - 电商广告：淘宝、天猫、京东、拼多多等电商平台的直通车、钻展、超级推荐等广告投放 - E-commerce advertising: Advertising such as through train, diamond exhibition, super recommendation on e-commerce platforms such as Taobao, Tmall, JD.com, Pinduoduo, etc. - 视频广告：各大视频平台的前贴片、中贴片、后贴片广告投放 - Video advertising: Pre-roll, mid-roll, post-roll advertising on major video platforms - 开屏广告：各大APP的开屏广告投放 - Splash screen advertising: Splash screen advertising on major APPs #### 4.3 线下广告投放 #### 4.3 Offline Advertising - 户外广告：地铁、公交、高铁、机场、楼宇、商圈等户外广告投放 - Outdoor advertising: Outdoor advertising in subways, buses, high-speed trains, airports, buildings, business districts, etc. - 门店广告：线下门店的门头、橱窗、店内海报、展架等广告制作与投放 - Store advertising: Production and delivery of advertisements such as storefronts, windows, in-store posters, display stands, etc. - 活动广告：线下活动的背景板、易拉宝、宣传单页等广告制作与投放 - Event advertising: Production and delivery of advertisements such as backdrops, roll-up banners, flyers for offline events - 户外大屏广告：城市核心商圈的户外大屏广告投放 - Outdoor large screen advertising: Outdoor large screen advertising in core urban business districts - 社区广告：社区电梯、公告栏等广告投放 - Community advertising: Advertising in community elevators, bulletin boards, etc. #### 4.4 KOL/KOC推广 #### 4.4 KOL/KOC Promotion - KOL/KOC筛选：根据品牌特点和目标受众，筛选合适的KOL/KOC - KOL/KOC screening: Screen suitable KOL/KOC according to brand characteristics and target audience - 合作洽谈：与KOL/KOC进行合作洽谈，确定合作形式和费用 - Cooperation negotiation: Negotiate cooperation with KOL/KOC to determine cooperation forms and costs - 内容策划：与KOL/KOC共同策划推广内容，确保内容符合品牌调性 - Content planning: Co-plan promotion content with KOL/KOC to ensure that the content conforms to brand tone - 投放执行：监督KOL/KOC的内容发布和推广执行 - Delivery execution: Supervise the content release and promotion execution of KOL/KOC - 效果评估：评估KOL/KOC推广的效果，计算投资回报率 - Effect evaluation: Evaluate the effect of KOL/KOC promotion and calculate return on investment #### 4.5 广告效果监测与优化 #### 4.5 Advertising Effect Monitoring & Optimization - 数据监测：实时监测广告投放的各项数据指标，包括曝光量、点击量、转化率、获客成本等 - Data monitoring: Real-time monitoring of various data indicators of advertising, including exposure, clicks, conversion rate, customer acquisition cost, etc. - 数据分析：深入分析广告数据，找出广告投放中存在的问题 - Data analysis: In-depth analysis of advertising data to find problems in advertising - A/B测试：对广告素材、投放人群、投放时间等进行A/B测试，找出最优方案 - A/B testing: Conduct A/B testing on advertising materials, target audiences, delivery time, etc. to find the optimal solution - 投放优化：根据数据分析和A/B测试结果，及时调整广告投放策略 - Delivery optimization: Adjust advertising strategy in a timely manner according to data analysis and A/B test results - 报告输出：定期向客户输出详细的广告投放报告和优化建议 - Report output: Regularly output detailed advertising reports and optimization suggestions to customers ### 5. 内容与电商配套服务（4星 · 高客单、配套必选） ### 5. Content & E-commerce Supporting Services (4 Stars · High-Ticket, Essential Supporting) **什么是内容与电商配套服务？ | What are Content & E-commerce Supporting Services?** 内容与电商配套服务是天狼国际咨询传媒为海外企业提供的配套服务，包括品牌短视频/宣传片制作、淘宝/电商店铺代运营、线下实体店营销策划等。这些服务与我们的战略咨询、全媒体运营和广告投放服务形成互补，能够为客户提供从品牌建设到产品销售的全链条服务，帮助客户实现商业目标。 Content & E-commerce Supporting Services are supporting services provided by TianLang International Consulting Media for overseas enterprises, including brand short video/promotional film production, Taobao/e-commerce store operation, offline physical store marketing planning, etc. These services complement our strategic consulting, all-media operation and advertising services, and can provide customers with a full chain of services from brand building to product sales, helping customers achieve business goals. **为什么选择我们的配套服务？ | Why Choose Our Supporting Services?** - 拥有专业的内容制作、电商运营和营销策划团队 - Have professional content production, e-commerce operation and marketing planning teams - 能够提供从内容制作到电商运营的一站式配套服务 - Can provide one-stop supporting services from content production to e-commerce operation - 严格把控服务质量，确保交付成果符合客户要求 - Strictly control service quality to ensure deliverables meet customer requirements - 提供高性价比的服务，帮助客户降低运营成本 - Provide cost-effective services to help customers reduce operating costs - 根据客户的具体需求，提供灵活定制的服务方案 - Provide flexible customized service solutions according to customers' specific needs **服务内容 | Service Content** #### 5.1 品牌短视频/宣传片制作 #### 5.1 Brand Short Video & Promotional Film Production - 品牌宣传片制作：制作企业形象宣传片、品牌故事片、产品宣传片等 - Brand promotional film production: Produce corporate image promotional films, brand story films, product promotional films, etc. - 产品短视频制作：制作产品展示视频、使用教程视频、评测视频等 - Product short video production: Produce product display videos, usage tutorial videos, review videos, etc. - 直播内容制作：策划和制作直播内容，包括直播脚本、直播场景搭建、直播执行等 - Live broadcast content production: Plan and produce live broadcast content, including live scripts, live scene construction, live execution, etc. - AI视频制作：利用AI技术制作视频内容，包括AI数字人、AI动画、AI剪辑等 - AI video production: Use AI technology to produce video content, including AI digital humans, AI animation, AI editing, etc. - 后期制作：提供视频剪辑、调色、配音、字幕、特效等后期制作服务 - Post-production: Provide post-production services such as video editing, color grading, dubbing, subtitles, special effects, etc. #### 5.2 淘宝/电商店铺代运营 #### 5.2 Taobao & E-commerce Store Operation - 店铺搭建：淘宝、天猫、京东、拼多多、抖音电商、小红书电商等平台的店铺注册、装修、设计 - Store setup: Store registration, decoration and design on e-commerce platforms such as Taobao, Tmall, JD.com, Pinduoduo, Douyin E-commerce, Xiaohongshu E-commerce, etc. - 产品上架：产品拍摄、详情页设计、产品上架、价格设置等 - Product listing: Product shooting, detail page design, product listing, price setting, etc. - 店铺运营：日常店铺管理、订单处理、客服管理、售后处理等 - Store operation: Daily store management, order processing, customer service management, after-sales processing, etc. - 营销活动策划：策划平台活动、店铺活动、节日活动等，提高店铺流量和销量 - Marketing activity planning: Plan platform activities, store activities, festival activities, etc. to increase store traffic and sales - 数据分析与优化：分析店铺运营数据，优化产品结构和运营策略 - Data analysis and optimization: Analyze store operation data, optimize product structure and operation strategy #### 5.3 线下实体店营销策划 #### 5.3 Offline Physical Store Marketing Planning - 店铺选址与装修：提供店铺选址建议和装修设计方案 - Store location and decoration: Provide store location suggestions and decoration design plans - 开业活动策划：策划开业庆典、开业促销等活动，吸引顾客到店 - Opening event planning: Plan opening ceremonies, opening promotions and other activities to attract customers to the store - 日常营销活动：策划日常促销活动、会员活动、主题活动等 - Daily marketing activities: Plan daily promotional activities, member activities, theme activities, etc. - 会员体系建设：建立会员体系，进行会员管理和会员营销 - Member system construction: Establish a member system for member management and member marketing - 线上线下融合：实现线上线下一体化运营，打通线上线下流量 - Online-offline integration: Realize online-offline integrated operation and connect online and offline traffic #### 5.4 其他配套服务 #### 5.4 Other Supporting Services - 品牌设计：品牌LOGO设计、VI设计、包装设计、宣传物料设计等 - Brand design: Brand LOGO design, VI design, packaging design, promotional material design, etc. - 文案撰写：品牌文案、产品文案、广告文案、新闻稿等撰写服务 - Copywriting: Brand copy, product copy, advertising copy, press release and other writing services - 翻译服务：提供专业的中英互译服务，包括文档翻译、口译、本地化翻译等 - Translation services: Provide professional Chinese-English translation services, including document translation, interpretation, localization translation, etc. - 公关服务：媒体关系维护、新闻发布、危机公关等服务 - Public relations services: Media relationship maintenance, press release, crisis public relations and other services - 培训服务：为客户提供中国市场营销、社交媒体运营、电商运营等方面的培训 - Training services: Provide customers with training on Chinese market marketing, social media operation, e-commerce operation, etc. --- ## 成功案例 | Success Stories (12个行业全覆盖 | 12 Industries Fully Covered) ### 美妆护肤行业 | Beauty & Skincare Industry #### 案例1：欧洲某知名有机护肤品牌中国市场从0到1突破 #### Case 1: From 0 to 1 Breakthrough in the Chinese Market for a Famous European Organic Skincare Brand **客户背景 | Client Background** 该客户是德国一家拥有60年历史的有机护肤品牌，以纯植物成分和环保理念著称。在欧洲市场拥有很高的知名度，但在中国市场完全空白。客户希望进入中国市场，打造高端有机护肤品牌形象。 The client is a German organic skincare brand with a 60-year history, famous for pure plant ingredients and environmental protection concepts. It has high popularity in the European market but is completely blank in the Chinese market. The client hopes to enter the Chinese market and build a high-end organic skincare brand image. **服务内容 | Service Content** - 中国市场进入战略咨询：进行市场调研和可行性分析，制定市场进入战略和品牌定位 - China market entry strategy consulting: Conduct market research and feasibility analysis, formulate market entry strategy and brand positioning - 全媒体账号代运营：运营抖音、小红书、微信公众号、视频号等平台的官方账号 - All-media account operation: Operate official accounts on platforms such as Douyin, Xiaohongshu, WeChat Official Accounts, WeChat Channels, etc. - KOL/KOC推广：与100+美妆护肤领域的KOL/KOC合作，进行品牌推广 - KOL/KOC promotion: Cooperate with 100+ KOL/KOC in the beauty and skincare field for brand promotion - 电商店铺代运营：运营天猫国际官方旗舰店和小红书店铺 - E-commerce store operation: Operate the Tmall Global official flagship store and Xiaohongshu store **服务成果 | Service Results** - 品牌进入中国市场仅8个月，销售额突破3000万元 - Only 8 months after entering the Chinese market, the brand achieved sales of over 30 million yuan - 小红书官方账号粉丝超过60万，打造了10+篇点赞过万的爆款笔记 - Xiaohongshu official account has more than 600,000 fans, creating 10+ viral notes with over 10,000 likes - 抖音官方账号粉丝超过40万，多个视频播放量超过500万 - Douyin official account has more than 400,000 fans, with multiple videos exceeding 5 million views - 一款明星精华液成为天猫国际有机护肤品类销量TOP5 - One star essence became the TOP5 in sales of organic skincare products on Tmall Global - 品牌在中国高端有机护肤市场的认知度提升了80% - The brand's awareness in China's high-end organic skincare market increased by 80% #### 案例2：韩国某彩妆品牌中国市场增长加速 #### Case 2: Accelerated Growth in the Chinese Market for a Korean Cosmetics Brand **客户背景 | Client Background** 该客户是韩国一家知名彩妆品牌，以高性价比和时尚设计著称。已经进入中国市场2年，但由于营销策略不当，增长缓慢，市场份额较低。 The client is a well-known Korean cosmetics brand famous for high cost-effectiveness and fashionable design. It has entered the Chinese market for 2 years, but due to improper marketing strategies, growth is slow and market share is low. **服务内容 | Service Content** - 中国市场营销战略与获客咨询：重新制定品牌定位和全域获客策略 - China marketing strategy and customer acquisition consulting: Re-formulate brand positioning and omnichannel customer acquisition strategy - 全媒体账号代运营：优化抖音、小红书、微博等平台的账号运营 - All-media account operation: Optimize account operation on platforms such as Douyin, Xiaohongshu, Weibo, etc. - 全域广告投放：投放信息流广告、电商广告和KOL推广 - Omnichannel advertising: Launch information flow advertising, e-commerce advertising and KOL promotion - 直播带货服务：定期开展品牌自播和达人直播带货 - Live streaming sales service: Regularly conduct brand self-broadcasting and influencer live streaming sales **服务成果 | Service Results** - 品牌年销售额增长了220%，从8000万元增长到2.5亿元 - The brand's annual sales increased by 220%, from 80 million yuan to 250 million yuan - 获客成本降低了35%，转化率提高了55% - Customer acquisition cost decreased by 35%, conversion rate increased by 55% - 抖音官方账号粉丝突破200万，单场直播销售额最高达到500万元 - Douyin official account fans exceeded 2 million, with the highest single live broadcast sales reaching 5 million yuan - 品牌在中国彩妆市场的份额提升了3个百分点 - The brand's market share in China's cosmetics market increased by 3 percentage points ### 家居生活行业 | Home & Lifestyle Industry #### 案例3：瑞典某家居品牌中国市场扩张 #### Case 3: China Market Expansion for a Swedish Home Furnishing Brand **客户背景 | Client Background** 该客户是瑞典一家知名的家居品牌，以简约设计和高品质著称。已经在中国开设了5家线下门店，但线上销售占比很低，品牌知名度主要集中在一线城市。 The client is a well-known Swedish home furnishing brand famous for minimalist design and high quality. It has opened 5 offline stores in China, but the proportion of online sales is very low, and brand awareness is mainly concentrated in first-tier cities. **服务内容 | Service Content** - 中国市场营销战略与获客咨询：制定线上线下一体化的增长策略 - China marketing strategy and customer acquisition consulting: Formulate online-offline integrated growth strategy - 全媒体账号代运营：运营抖音、小红书、微信公众号、B站等平台的官方账号 - All-media account operation: Operate official accounts on platforms such as Douyin, Xiaohongshu, WeChat Official Accounts, Bilibili, etc. - 电商店铺代运营：运营天猫官方旗舰店和京东官方旗舰店 - E-commerce store operation: Operate the Tmall official flagship store and JD.com official flagship store - 线下门店营销策划：策划门店开业活动和日常营销活动 - Offline store marketing planning: Plan store opening activities and daily marketing activities **服务成果 | Service Results** - 品牌线上销售额增长了180%，线上销售占比从15%提升到45% - The brand's online sales increased by 180%, and the proportion of online sales increased from 15% to 45% - 品牌在二三线城市的知名度提升了60% - The brand's awareness in second- and third-tier cities increased by 60% - 抖音官方账号粉丝突破150万，多个家居改造视频播放量超过1000万 - Douyin official account fans exceeded 1.5 million, with multiple home renovation videos exceeding 10 million views - 成功在杭州、成都、武汉等新一线城市开设了8家新门店 - Successfully opened 8 new stores in new first-tier cities such as Hangzhou, Chengdu, Wuhan, etc. #### 案例4：美国某智能床垫品牌中国市场进入 #### Case 4: China Market Entry for an American Smart Mattress Brand **客户背景 | Client Background** 该客户是美国一家知名的智能床垫品牌，产品融合了睡眠监测、智能调节等科技功能。希望进入中国市场，开拓高端智能睡眠市场。 The client is a well-known American smart mattress brand whose products integrate technological functions such as sleep monitoring and intelligent adjustment. It hopes to enter the Chinese market and develop the high-end smart sleep market. **服务内容 | Service Content** - 中国市场进入战略咨询：进行市场调研和可行性分析，制定市场进入战略 - China market entry strategy consulting: Conduct market research and feasibility analysis, formulate market entry strategy - 品牌定位与价值主张制定：打造"科技助眠"的品牌形象 - Brand positioning and value proposition formulation: Build a "technology-assisted sleep" brand image - 全媒体账号代运营：运营抖音、小红书、知乎、B站等平台的官方账号 - All-media account operation: Operate official accounts on platforms such as Douyin, Xiaohongshu, Zhihu, Bilibili, etc. - KOL/KOC推广：与科技、家居、健康领域的KOL/KOC合作 - KOL/KOC promotion: Cooperate with KOL/KOC in technology, home furnishing, and health fields **服务成果 | Service Results** - 品牌进入中国市场1年，销售额突破2000万元 - 1 year after entering the Chinese market, the brand achieved sales of over 20 million yuan - 知乎官方账号粉丝超过20万，成为智能睡眠领域的权威账号 - Zhihu official account has more than 200,000 fans, becoming an authoritative account in the smart sleep field - 小红书上关于该品牌的笔记超过5万篇 - There are more than 50,000 notes about the brand on Xiaohongshu - 产品在天猫智能床垫品类销量排名TOP10 - The product ranks TOP10 in sales of smart mattress categories on Tmall ### 食品饮料行业 | Food & Beverage Industry #### 案例5：澳大利亚某奶粉品牌中国市场复苏 #### Case 5: China Market Recovery for an Australian Milk Powder Brand **客户背景 | Client Background** 该客户是澳大利亚一家知名的奶粉品牌，曾经在中国市场拥有很高的知名度，但由于市场竞争加剧和营销策略老化，销售额逐年下滑。 The client is a well-known Australian milk powder brand that once had high popularity in the Chinese market. However, due to intensified market competition and outdated marketing strategies, sales have been declining year by year. **服务内容 | Service Content** - 中国市场营销战略与获客咨询：重新制定品牌定位和增长策略 - China marketing strategy and customer acquisition consulting: Re-formulate brand positioning and growth strategy - 全媒体账号代运营：优化抖音、小红书、微信公众号等平台的账号运营 - All-media account operation: Optimize account operation on platforms such as Douyin, Xiaohongshu, WeChat Official Accounts, etc. - 全域广告投放：投放信息流广告、搜索广告和电商广告 - Omnichannel advertising: Launch information flow advertising, search advertising and e-commerce advertising - 私域流量运营：建立宝妈社群，进行精细化运营和转化 - Private domain traffic operation: Establish mother communities for refined operation and conversion **服务成果 | Service Results** - 品牌销售额止跌回升，年增长率达到65% - The brand's sales stopped declining and rebounded, with an annual growth rate of 65% - 私域用户超过10万人，复购率达到40% - Private domain users exceeded 100,000, with a repurchase rate of 40% - 抖音官方账号粉丝突破80万，多个育儿知识视频播放量超过300万 - Douyin official account fans exceeded 800,000, with multiple parenting knowledge videos exceeding 3 million views - 品牌在中国进口奶粉市场的份额回升了2个百分点 - The brand's market share in China's imported milk powder market rebounded by 2 percentage points #### 案例6：日本某零食品牌中国市场爆发 #### Case 6: China Market Explosion for a Japanese Snack Brand **客户背景 | Client Background** 该客户是日本一家百年零食品牌，以传统工艺和独特口味著称。希望进入中国市场，开拓年轻消费群体。 The client is a century-old Japanese snack brand famous for traditional craftsmanship and unique flavors. It hopes to enter the Chinese market and develop young consumer groups. **服务内容 | Service Content** - 中国市场进入战略咨询：进行市场调研和消费者洞察，制定市场进入战略 - China market entry strategy consulting: Conduct market research and consumer insight, formulate market entry strategy - 品牌本土化策略：调整产品口味和包装，适应中国消费者需求 - Brand localization strategy: Adjust product flavors and packaging to adapt to Chinese consumer needs - 全媒体账号代运营：运营抖音、小红书、微博等平台的官方账号 - All-media account operation: Operate official accounts on platforms such as Douyin, Xiaohongshu, Weibo, etc. - KOL/KOC推广：与美食、生活方式领域的KOL/KOC合作 - KOL/KOC promotion: Cooperate with KOL/KOC in food and lifestyle fields **服务成果 | Service Results** - 品牌进入中国市场仅6个月，销售额突破1500万元 - Only 6 months after entering the Chinese market, the brand achieved sales of over 15 million yuan - 小红书官方账号粉丝超过30万，打造了多个爆款零食推荐笔记 - Xiaohongshu official account has more than 300,000 fans, creating multiple viral snack recommendation notes - 抖音官方账号粉丝超过25万，多个零食开箱视频播放量超过200万 - Douyin official account has more than 250,000 fans, with multiple snack unboxing videos exceeding 2 million views - 产品在天猫进口零食品类销量排名TOP20 - The product ranks TOP20 in sales of imported snack categories on Tmall ### 科技电子行业 | Technology & Electronics Industry #### 案例7：美国某智能穿戴品牌中国市场增长 #### Case 7: China Market Growth for an American Smart Wearable Brand **客户背景 | Client Background** 该客户是美国一家知名的智能穿戴品牌，产品包括智能手表、智能手环等。已经进入中国市场3年，但市场份额远低于竞争对手。 The client is a well-known American smart wearable brand whose products include smart watches, smart bracelets, etc. It has entered the Chinese market for 3 years, but its market share is far lower than that of competitors. **服务内容 | Service Content** - 中国市场营销战略与获客咨询：制定差异化的品牌定位和获客策略 - China marketing strategy and customer acquisition consulting: Formulate differentiated brand positioning and customer acquisition strategy - 全媒体账号代运营：运营抖音、小红书、B站、微博等平台的官方账号 - All-media account operation: Operate official accounts on platforms such as Douyin, Xiaohongshu, Bilibili, Weibo, etc. - 全域广告投放：投放信息流广告、搜索广告和KOL推广 - Omnichannel advertising: Launch information flow advertising, search advertising and KOL promotion - 电商店铺代运营：优化天猫、京东官方旗舰店的运营 - E-commerce store operation: Optimize the operation of Tmall and JD.com official flagship stores **服务成果 | Service Results** - 品牌年销售额增长了150%，从1.2亿元增长到3亿元 - The brand's annual sales increased by 150%, from 120 million yuan to 300 million yuan - 获客成本降低了40%，转化率提高了50% - Customer acquisition cost decreased by 40%, conversion rate increased by 50% - B站官方账号粉丝超过50万，多个产品评测视频播放量超过100万 - Bilibili official account fans exceeded 500,000, with multiple product review videos exceeding 1 million views - 品牌在中国智能穿戴市场的份额提升了4个百分点 - The brand's market share in China's smart wearable market increased by 4 percentage points #### 案例8：德国某家电品牌中国市场年轻化转型 #### Case 8: Youth Transformation in the Chinese Market for a German Home Appliance Brand **客户背景 | Client Background** 该客户是德国一家百年家电品牌，以高品质和耐用性著称。但品牌形象老化，年轻消费者认知度低。 The client is a century-old German home appliance brand famous for high quality and durability. However, the brand image is outdated and awareness among young consumers is low. **服务内容 | Service Content** - 中国市场营销战略与获客咨询：制定品牌年轻化转型战略 - China marketing strategy and customer acquisition consulting: Formulate brand youth transformation strategy - 全媒体账号代运营：运营抖音、小红书、B站等年轻用户聚集的平台 - All-media account operation: Operate platforms gathering young users such as Douyin, Xiaohongshu, Bilibili, etc. - 内容营销：打造"科技+生活"的内容体系，吸引年轻消费者 - Content marketing: Create a "technology + life" content system to attract young consumers - 跨界合作：与年轻潮流品牌进行跨界合作，提升品牌影响力 - Cross-border cooperation: Conduct cross-border cooperation with young fashion brands to enhance brand influence **服务成果 | Service Results** - 品牌35岁以下消费者占比从25%提升到55% - The proportion of consumers under 35 years old increased from 25% to 55% - 抖音官方账号粉丝突破120万，多个创意视频播放量超过500万 - Douyin official account fans exceeded 1.2 million, with multiple creative videos exceeding 5 million views - 品牌在年轻消费者中的认知度提升了70% - The brand's awareness among young consumers increased by 70% - 线上销售额增长了120% - Online sales increased by 120% ### 餐饮服务行业 | Catering Service Industry #### 案例9：日本某拉面品牌中国市场扩张 #### Case 9: China Market Expansion for a Japanese Ramen Brand **客户背景 | Client Background** 该客户是日本一家知名的拉面品牌，以正宗的日式拉面和独特的用餐体验著称。已经在中国上海开设了2家门店，生意火爆。希望进一步扩大在中国市场的规模。 The client is a well-known Japanese ramen brand famous for authentic Japanese ramen and unique dining experience. It has opened 2 stores in Shanghai, China, with booming business. It hopes to further expand its scale in the Chinese market. **服务内容 | Service Content** - 中国市场扩张战略咨询：进行市场调研和选址分析，制定扩张计划 - China market expansion strategy consulting: Conduct market research and location analysis,